Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail 243 Nigerian womenswear brand Fashpa recently released its new campaign for July, #WhoisMel. It celebrates the launch of the new diffusion line and celebrates authenticity through individual style. Mel which is an acronym for “Making Everyone Luxury” is the completely new high street line by the Fashpa design team. Mel is a fun, girly wearable collection that also captures the chic minimalist energy of Fashpa targeted at a style conscious customer, who is strong, fierce, soft, feminine, and embraces her inner beauty. The debut collection consists of a range of Ready to Wear fashion staples with the signature Fashpa focus on Fit, Fabric and Finish. More Articles You Would Love PICS: Bill Gates Daughter, Phoebe Gates Sparks Racist Comments From Trolls With New Images Of Her Black Boyfriend VIDEO: Black Panther Actor, Chadwick Boseman Gets A Teary Heartwarming Tribute Performance From His Wife Simone The campaign presents us with different personalities with a shared value: they all have their own individual style. The cast is made up of three fashion bloggers or MEL girls and is shot in everyday situations in Lagos. The first person in the campaign is Deto Tejuoso a 22-year-old model and influencer who isn’t afraid to take risks. Her style is diverse and different. Next is a makeup artist and fashion/beauty blogger Dodos Uvieghara, with over 70k followers as well as being a successful makeup artist, Dodos is a major influencer with a minimalistic and fun style, she makes sure to always go for staples that can work with many looks. Finally, it ends with Toyin Jolapamo who has managed to combine her day job in corporate communications and her fashion blog The Soho Sister. Watch the campaign video Credits Brand: Fashpa| @fashpaVideographer: Fashpa Style Lab | @fashpa Influencers: Deto Tejuoso | @detoblack, Dodos Uvieghara | @iamdodos_style, Toyin Jolapamo | @thesohosister Creative Direction: Fashpa Style Lab | @fashpa Source: Beellanaija.com See More Look Books Here. [su_carousel source=”category: 42″ limit=”10″ link=”post” width=”620″ height=”230″ items=”2″ autoplay=”12000″] Ghana Look Books Ghana Event News, Reviews & Updates Upcoming Events fashionfashpalook bookvideo Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail Nana Tamakloe Founder of FashionGHANA.com and Accra Fashion Week. I'm grateful you visited, I hope you share, subscribe and share your comments or opinions below. More For You #BeautyOfTheWeek: Proud Jamaican Influencer Anthena, Scoops Our BOTW of the Week With Her... Fashion Week Organizers from Across Africa Assemble in Ethiopia to Forge A Cohesive... Leading Ghanaian Menswear Brand ‘Kustom Looks’ Takes Over ‘All Africa Games 2023’ With... #OOTD: Berla Mundi Serves Haute Couture As She Shakes The Net With A... VIDEO: Arisar (Barbados) @ Accra Fashion Week 2023 VIDEO: Wig Wearing Black Mom Hospitalized With Horrific Skin Reaction & Illness After... A Detailed Insight Into Ethiopia’s TechStitched Fashion Program & The Participating Fashion Weeks... Cornrows With Cowry Shells: A Red Carpet Show Stopper & A Modern Twist... PICS: To Much Glamour; Check Out Bonang Matheba, Swanky & More At The... AFI Reschedules Cape Town Fashion Week For 2024 Leave a Comment Cancel ReplyYou must be logged in to post a comment.