Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail 470 J. Cole was been signed by a popular footwear brand Puma (PUMSY) for a multi-year footwear and apparel deal. The global director of the brand puma, Adam Petrick and his marketing department lamented that, the partnership with Cole is “deep-rooted” given the North Carolina–raised rapper’s connection to basketball, fashion, and music culture, he said. “He is going to be a key player in many of the things we do at Puma moving forward, and we’re excited to work with him not only on a product level but even more importantly as one of our athletes. Cole sits at the intersection of music and sport and represents everything that Puma stands for as a brand.” View photos ‘ J. Cole in Puma The Sky Dreamer Sneaker — PUMA This is actually not the first time a footwear brand is collaborating with a music star or any legend; We first know Kanye West who has collaborated with Adidas for years, and the Travis Scott’s partnership with Nike and Jordan brand. However, with Cole and Puma, there is one significant difference: The Grammy-winning artist will be one of the faces of Puma Basketball, which represents a bold move by the brand considering that Cole is not an NBA player. It’s known that Cole was once a walk-on player for the division I men’s basketball program at St. john’s University in New York. He was very good enough to make the team but rather choosed to divert to music since he had that tilent in him as well, and much of his attention was thrown to music. View photos The Sky Dreamer — PUMA Puma’s deal with J.Cole is highly in connection on promoting the company’s latest basketball sneakers they are about to release. The shoe is a relaunch of the original Sky LX, worn by basketball players in the 80s’. The 2020 pair features Puma Hoops technology, which includes its signature ProFoam cushioning and high-abrasion grip for stability. It will also feature forefoot webbing for stabilization and lockdown. The model will not only be worn by Cole but also by some of Puma’s athletes. The shoe, released today, retails for $130. The Sky Dreamer will be followed by Cole’s own Dreamer footwear and apparel line, which will be released later in 2020. A commercial featuring J.Cole for the new line will be shown during the NBA All-Star game on Sunday on TNT. Watch the related video below: j. colej. cole and pumaj. cole wine contract with pumapumasneakerssneakers newssport kickssport sneakersthe sky dreamerThe Sky Dreamer — PUMA Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail Abigail Oluwakemi I'm a fashion stylist turned blogger, I hope you love my work. More For You #BeautyOfTheWeek: Proud Jamaican Influencer Anthena, Scoops Our BOTW of the Week With Her... Fashion Week Organizers from Across Africa Assemble in Ethiopia to Forge A Cohesive... Leading Ghanaian Menswear Brand ‘Kustom Looks’ Takes Over ‘All Africa Games 2023’ With... #OOTD: Berla Mundi Serves Haute Couture As She Shakes The Net With A... VIDEO: Arisar (Barbados) @ Accra Fashion Week 2023 VIDEO: Wig Wearing Black Mom Hospitalized With Horrific Skin Reaction & Illness After... A Detailed Insight Into Ethiopia’s TechStitched Fashion Program & The Participating Fashion Weeks... Cornrows With Cowry Shells: A Red Carpet Show Stopper & A Modern Twist... PICS: To Much Glamour; Check Out Bonang Matheba, Swanky & More At The... AFI Reschedules Cape Town Fashion Week For 2024 Leave a Comment Cancel ReplyYou must be logged in to post a comment. This site uses Akismet to reduce spam. Learn how your comment data is processed.