Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail 2.7K Ghana’s first indigenous textile brand, GTP, has announced that it is set to become a premium full fashion house after 56 years of operating as a textile manufacturer. The announcement was made at the official unveiling of the new GTP Brand and its tagline “Life. Styled” at a ceremony in Accra. Fatoumata Doro, Managing Director, GTP shared how the repositioning exercise will guarantee customer satisfaction. She said, “As a group, we are very excited about the business outlook after the repositioning as it will give us the opportunity to do more for our loyal customers. We are set to transform the face of fashion in Ghana and beyond with the roll-out of our first retail shops offering carefully curated ready-to-wear for everyone. This will be underpinned by our strategic digital focus serving our customers both online and offline.” More Articles You Would Love Burberry Features A Ghanaian Model In It’s Latest Autumn Winter Campaign With Gigi Hadid Beyoncé Paid For An Entire Hospital Wing’s To Treat COVID-19 Patients “Internally, the brand refresh has already begun with our employees through a series of policies and exercises to carry them along. We can already see the improvement and cannot wait to share it with our wonderful customers,” she added. The brand transformation will see GTP adopting new methods to increase exports and ensure product availability. GTP will also reinforce its corporate social investments by focusing on strategic Environmental, Social, and Governance (ESG) initiatives, which will include diversity, women empowerment, empowering tailors, and waste management programs. Augustine Amporful, Brand Executive at GTP, explained that “by saying “Life”, we intend to present GTP as a way of expressing a premium life. The word “Style” is associated with elegance, class, and exclusivity, which are attributes that premium people are passionate about.” GTP is West Africa’s leading print and textiles brand and the first indigenous Ghanaian textile brand launched onto the Ghanaian market in January 1966. The mission of the company is to create, develop, produce and sell quality African prints of Ghanaian heritage that will make consumers feel good and culturally in tune. Read More Like This On Ghana Industry Creatives & Events UPCOMING PRIORITY EVENTS! VIEW ALL EVENTS Click Here To Submit stories Email: [email protected] or HashTag #FashionGHANA Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail FashionGHANA Admin FashionGHANA.com is a Fashion PR Company, Events planning & management team as well as Africa's leading Fashion Media House. Get Intouch with us and let's see how we can help you grow. info@FashionGHANAcom More For You VIDEO: Watch Exclusive Designs You Missed At The Just Ended SA Fashion Week... ‘AFROYALTY’ ISSUE COVER Unveiled: Raising The Bar On Africa’s Perception & Culture! VIDEO: Rogue Wave (Angola) @ Accra Fashion Week 2023 The TechStitched Fashion Residency Program: A Celebration Of Innovation And Collaboration in African... Fashion Week Organizers from Across Africa Assemble in Ethiopia to Forge A Cohesive... Leading Ghanaian Menswear Brand ‘Kustom Looks’ Takes Over ‘All Africa Games 2023’ With... VIDEO: Arisar (Barbados) @ Accra Fashion Week 2023 A Detailed Insight Into Ethiopia’s TechStitched Fashion Program & The Participating Fashion Weeks... PICS: To Much Glamour; Check Out Bonang Matheba, Swanky & More At The... AFI Reschedules Cape Town Fashion Week For 2024