Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail 256 The controversial fashion brand named after Nelson Mandela’s prison days 466/64 has opened its first-ever Pop Up Store, bringing the vibrant fashion brand right into the heart of Nelson Mandela Square, Johannesburg yesterday, 4th September 2013. The 400 square meters 466/64 Pop Up Store will open for a limited time only until the end of January 2014, and will launch with the brand’s latest summer season range, a 466/64 kids range section and a limited selection of favorite items. The 466/64 Pop Up Store will also offer some hot spring and summer value deals, as well as specials over the festive season, giving individuals the chance to celebrate the end of the year wrapped in the bold colours and patterns that are integral to 466/64’s much-loved signature style. “We have been looking for the perfect time and space to give our customers an opportunity to enjoy a broader and more dedicated brand experience,” says Wayne Bebb, CEO of Brand ID, the license holder and custodian of the 466/64 fashion brand. More Articles You Would Love VIDEO: ‘I OWN YOU! If You Leave I Will Ruin Your Career’ – Eshun’s Designer Bri Explains Her Abusive Relationship With Manager MUSICVID: Meet Kweku Boateng Akuoko (Brommon) The Designer Who Sharpened Up Sarkodie In The ‘Rollies & Cigars’ Video Since 466/64’s inception, the design team has been known for creatively weaving the iconic inspiration of Nelson Mandela into the clothing. “We are a fashion brand with a purpose and part of that purpose is to take forward Nelson Mandela’s humanitarian legacy,” says Chris Vogelpoel, Creative Director for 466/64. “The response to the brand has been exceptionally positive both locally and internationally and we’re looking forward to a busy and successful phase ahead,” continued Bebb. “Over and above our Spring Pop Up we have plans for a stand-alone store in South Africa for 2014, and, together with our international partners, are finalising the plans for the launch of 466/64 in Brazil, Europe and the UK in early 2014”. I will like to research upon the nature of which this brand has developed it’s name before sharing any firm position on it. Although, I would never wear anything that uses the name of the prison cell for Nelson Mandela. I don’t celebrate his imprisonment but his name and freedom. That’s just my opinion and stand the chance to be corrected. Times LIVE 466 66designerfashionlabelMandelanelson mandelaopenspop shopprison Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail Nana Tamakloe Founder of FashionGHANA.com and Accra Fashion Week. I'm grateful you visited, I hope you share, subscribe and share your comments or opinions below. More For You VIDEO: Rihanna Promises Ayra Starr A Verse After Rick Ross Failed To Create... PICS: Top Influencer Krisline Stars in Fabulous ‘SISTERHOOD’ Images Featuring Sierra Leone Influencer... VIDEO: Watch Rihanna Take A Shot At Learning Congolese Language Lingala Hemadé Unveils ‘SWEET FAMILY’ Collection: A Nostalgic Blend Of Modernity And Vintage Elegance VIDEO: “Indians Used To Burn Their Hair Until They Realized Stupid African Women... VIDEOS: Dubai Loses Tourism Points as City Struck by Disastrous Floods! From Airport... Ugandan Designer Wyne Kirabo Unveils “ROOTS” Collection Featuring East African “Kikoy” Style Lauren Haute Couture Takes Formal Wear To The Next Level In Stunning New... Witness How Maakwah’s Elegant Showcase Stole The Spotlight At Accra Fashion Week 2023 PICS: Women’s Basket Ball Icon Angel Reese Serves Extra Glam In Her Backless... Leave a Comment Cancel ReplyYou must be logged in to post a comment. This site uses Akismet to reduce spam. Learn how your comment data is processed.