Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail 1.5K Afrocentric fashion brand Aajiya is a ready-to-wear contemporary fashion brand founded by the creative Gambian fashionista Aajiyah Maimuna Cole. The brand works to change the narrative of African fashion with aims to empower women who embrace their full identity and freedom. AAJIYAH IS HERE TO EMPOWER Her latest collection is mind-blowingly beautiful! In it, is an eclectic mix of eccentric styles obeying the laws of women empowerment. From suits to shirt dresses, palazzo pants, and more. However, the fabric used is signature(d) with print patterns reflective of what most know as cowrie shells, but in her native language Petaw, which is also the name of the collection. PETAW COLLECTION MAGNIFIES THE ESSENCE OF COWRY SHELLS In a caption of their collection presentation, the brand emphasized the following in their caption “Cowrie shells are one of Africa’s most successful and universal forms of currency in the precolonial era.” More Articles You Would Love PICS: Ashanti Is Every Inch Of Stylish In New Images As She Serves Haute Resort Fashion Ghanaian Urban Fashion Brand FREE THE YOUTH Collaborates with New York’s ‘AWAKE NY’ For New T-shirt Capsule Collection This of course is very true, and highlighted in an article we published in 2015 titled ‘MUST READ: Why Cowry Shells Need To Be Adopted More By Ghanaian Designers & Lovers Of Ghanaian Fashion’ as seen below. MUST READ: Why Cowry Shells Needs To Be Adopted More By Ghanaian Designers & Lovers Of Ghanaian Fashion According To The Brand This collection is all about colors, prints & rich African history. We want you to feel every piece of the garments from the collection & encourage you to push the narrative. The PETAW collection launched 3 months ago and is still available to purchase on the designer’s website, you can see the looks below. CREDITS: Founder, creative director and designer: Maimuna Cole @maiicole Models 💙💙💙 @roheeys @hvny.jpg @saptieu @felicialda @idaanjie Stylist @agneswfowler @gladysdeborah Hair @sainachune Hair assistants: @rahwashair @bbalive Makeup: @johanna_nordlander Makeup assistants: @terezaluyirika @martinandr Photoassistants @patrikschonberg Björn Weidinger Production @swedishfashioncouncil @_robindouglas Read More Like This On Gambia Look Books UPCOMING PRIORITY EVENTS! VIEW ALL EVENTS To Submit stories Email: submit@FashionGHANA.com or HashTag #FashionGHANA aajiyahcowrie shellspetal collection Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail Nana Tamakloe Founder of FashionGHANA.com and Accra Fashion Week. I'm grateful you visited, I hope you share, subscribe and share your comments or opinions below. More For You This Month We Celebrate The Unwavering African Identity In Our Latest Issue ‘FASHION... Empowering the Future: Christie Brown Academy Concludes Inaugural Pilot in Style Africa’s Model Scout Season 2 Heats Up in Episode 8 with FashionGHANA.com Photoshoot... Check Out The Exciting Details About Shaboozey’s B.E.T. Awards Afro-Cowboy Outfit Selly Raby Kane Serves Up Quirky, Afro-Hip-Hop Aesthetics With Senegalese Heritage in “A... VIDEO: Watch Angolan’s Celebrate Jamaican Culture With The Inaugural Edition Of Rasta Fashion... Senegalese TikTok King Khaby Lame Booted Out Of The USA By ICE After... 5 Simple Edits That Could’ve Made Tyler Perry’s ‘STRAW’ With Taraji P Henson... #fGEditorial: Mikoko’s ‘DIOSA’ Swimwear Features In Azukah Ogwo’s Stunning Editorial ‘SUNKISSED ROYALTY’ With... Barack Obama’s Daughter, Malia Drops The ‘Obama’ Name in Bold Move to Forge...