CelinaRob Unveils Ọngọ́ Nímí Collection, Redefining Heritage Fashion in Nigeria

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African fashion is experiencing a shift-small, independent brands are stepping up, bringing fresh perspectives, and redefining what it means to celebrate heritage through design. One name to watch out for is CelinaRob, founded by Nigerian designer Rebecca Bolou Owotorufa.

Discovered for its deeply personal and culturally rich approach to fashion, CelinaRob’s latest collection, Ọngọ́ Nímí, is a reflection of self-awareness and the journey back to one’s roots.

The capsule collection blends traditional Nigerian textiles with modern design, paying homage to the rich history of craftsmanship while creating something that resonates with today’s woman.

Rebecca is redefining heritage fashion by reinterpreting the rich textile traditions of the Ijaw tribe of the Niger Delta, a culture known for its deep connection to water, oil-rich lands, and artisanal craftsmanship.

Ọngọ́ Nímí (meaning “Know Yourself”in Ijaw) is a heartfelt tribute to the generations of Ijaw women who preserved their identity through fabric. The collection features the Ikaki fabric, a handwoven textile originating from Akwete town, with deep cultural significance in both Igbo and Ijaw history.

By working closely with local artisans, CelinaRob is proving that small brands can make a real difference, preserving heritage, supporting craftsmanship, and bringing untold stories to light. In a world where fast fashion dominates, brands like CelinaRob remind us that the most powerful designs aren’t just worn, they are felt.