Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail 3K In a world teetering on the edge of uncertainty, Nigerian womenswear label Hertunba brings us a moment of brilliance, colour, and cultural pride with its latest collection — JOY. Unveiled through a stunning lookbook, JOY is more than just a fashion release; it is a resounding celebration of the strength, vibrancy, and style of Nigerian women. From the city streets of Lagos to the heartlands of heritage, this collection honors women who “show up, dress up, and create light in the midst of scarcity.” Each look is a striking blend of traditional Akwete and vintage Asoke fabrics, woven together to deliver timeless silhouettes and bold statements. From flowing maxi dresses to playful short tunics and regal kaftans, JOY marries timeless tradition with modern femininity, turning heritage textiles into contemporary armour. More Articles You Would Love #MUSICVID: Currently Ghana’s Biggest Song With 1M Views! Watch Visuals Of King Paluta High-Life Banger ‘MAKOMA’ Michelle Ludek @ Mercedes Benz Fashion Week 2013 – Cape Town, South Africa (Day 3) The lookbook — a visual feast set against humble, rustic props — evokes both nostalgia and power. Models don radiant smiles, full of agency and delight, standing tall in designs that fuse handwoven Nigerian fabrics with unapologetic elegance. The scene is as much a tribute to culture as it is to joy itself — loud, visible, and intentional. Speaking on the vision behind the collection, Hertunba writes: “In a world that often feels uncertain, our JOY collection is a vibrant reminder to reclaim our joy. It’s a celebration of loud laughter, bold colors, and the softness we carve out, defying the storms around us.” The JOY collection is not just fashion — it’s a feeling. A sartorial reminder that in the face of economic hardship, societal shifts, and cultural amnesia, Nigerian women continue to shine brightly. And with Hertunba’s latest drop, they now have the perfect wardrobe to do it in. Follow Them here for more, and join the tribe reclaiming joy through fashion — one stitch, one story, one standout look at a time.. Read More Like This On Nigeria Look Books VISIT OUR SHOP Hot Select options This product has multiple variants. The options may be chosen on the product page Quick ViewAdd to Wishlist African Print Crop Top With Basket Weave Sleeves + Ruched Skirt $180.00 Hot Select options This product has multiple variants. The options may be chosen on the product page Quick ViewAdd to Wishlist Pelliguen Lace-Up Jeans Crop Top + Slit Pencil SkirtRated 4.33 out of 5 $100.00 – $200.00 Hot Select options This product has multiple variants. The options may be chosen on the product page Quick ViewAdd to Wishlist Dashiki / Angelina Print T-Shirt Dress $65.00 Hot Select options This product has multiple variants. The options may be chosen on the product page Quick ViewAdd to Wishlist Jeans & African Print Romper $110.00 Hot Select options This product has multiple variants. The options may be chosen on the product page Quick ViewAdd to Wishlist Round Neck Mini Length Kaftan With TrousersRated 5.00 out of 5 $180.00 Hot Add to cart Quick ViewAdd to Wishlist Mikoko Deluxe Two-Piece Halter Strap BikiniRated 4.50 out of 5 $70.00 Hot Select options This product has multiple variants. The options may be chosen on the product page Quick ViewAdd to Wishlist African Print Balloon Sleeve Jacket With Skirt $80.00 – $180.00 Hot Select options This product has multiple variants. The options may be chosen on the product page Quick ViewAdd to Wishlist Mud Cloth Trench Coat In Midi LengthRated 5.00 out of 5 $190.00 UPCOMING PRIORITY EVENTS! CLICK HERE FOR EVENTS To Submit stories Email: submit@FashionGHANA.com or HashTag #FashionGHANA Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail FashionGHANA Admin FashionGHANA.com is a Fashion PR Company, Events planning & management team as well as Africa's leading Fashion Media House. Get Intouch with us and let's see how we can help you grow. info@FashionGHANAcom More For You Banke Kuku’s Red-Hot Summer Drop Stuns With Nollywood Bombshells Nollywood Nightmare Inspires Eerie New Fashion Drop — “Spirit of the Cloth” Is... Selly Raby Kane Serves Up Quirky, Afro-Hip-Hop Aesthetics With Senegalese Heritage in “A... Yoshita 1967 Unveils Stunning SS25 Collection ‘Rites of the Water’s Edge’ Shot at... Jane’s Fashion Unveils An Artistic Ode to Cultural Identity Through Her Latest “Forever... Traore, Nkrumah, Kagame, Gaddafi Lumumba & More Shine In FOHRELLA’s ‘M23’ Chilly/Rainy Collection Eclectic South African Fashion Brand BAM Collective Unveils ‘DYNAMISM 24/25’ Ghana Based Fashion Brand Kimowa Blesses Us With The MOBa Kimono – Organza... VIDEO: Matheo Unveils ‘Rebirth of Rwanda’ Collection: A Haunting Fashion Tribute to Pain,... CelinaRob Unveils Ọngọ́ Nímí Collection, Redefining Heritage Fashion in Nigeria