From ‘Take Off the Chanel’ in N95 Lyrics To Chanel Brand Ambassador: Kendrick Lamar’s Unexpected Partnership

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In a move that has left many both intrigued and puzzled, Kendrick Lamar has been announced as the newest brand ambassador for Chanel, leading the French luxury house’s Spring/Summer 2025 eyewear campaign. Known for his incisive lyrics and critiques of materialism, Lamar’s partnership with a brand synonymous with opulence has sparked widespread discussion.

The campaign, shot by Karim Sadli, features Lamar alongside other ambassadors like Lupita Nyong’o and Margaret Qualley. While Chanel traditionally doesn’t design menswear, Lamar has previously donned the brand, notably at the 2023 Met Gala, and has attended several Chanel couture shows. His creative partner, Dave Free, has also collaborated with Chanel, producing pieces for the brand’s shows.

Despite these connections, the announcement has elicited mixed reactions online. Some fans expressed surprise, with comments like “Hip-hop just went haute couture” and “Never buying Chanel again” circulating on social media.

Lamar’s music often delves into themes of authenticity and critiques of consumer culture. For instance, in his song “N95,” he raps: “Take off the Chanel, take off the Dolce, take off the Birkin bag.” Such lyrics have led some to question the alignment between his artistic messages and his new role with Chanel.

However, this partnership may signify a new chapter in Lamar’s evolving public image, blending his artistic vision with high fashion. As he continues to navigate the intersections of music, culture, and style, only time will tell how this collaboration will influence both his career and the broader fashion landscape.

 

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