VIDEO: Mega Growth Ghana Unveils Bold Rebrand, Puts African Beauty At The Forefront & Launches ‘NEW WAVE’

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Mega Growth Ghana has ushered in a new era with the grand unveiling of its rebranded New Wave product line at the Aviation Center on March 27, 2025. The refreshed packaging now features the striking image of an African woman, a powerful statement reflecting the brand’s unwavering commitment to celebrating African identity, beauty, and heritage.

The event brought together an impressive assembly of professionals from the Ghana Hairdressers and Beauticians Association (GHABA), uniting experts from across the country to engage in insightful discussions on industry trends, cutting-edge techniques, and best practices in hair care. A key highlight of the event was an engaging panel discussion featuring Angela Baaba, Marketing Lead for Mega Growth Ghana, alongside Bernice Asantewaa Asantey and Theo Boabeng, the regional president and secretary of GHABA, respectively.

Addressing the media, Angela Baaba emphasized the deeper significance behind the new look, stating: “This new design places the African woman at the heart of our brand, celebrating her beauty in all its richness and diversity.” She also announced the launch of an upcoming nationwide campaign, “Relax the Right Way,” which aims to equip hairdressers with the necessary skills and knowledge for safe and effective hair relaxation techniques.

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To cap off the event, attendees were treated to a live demonstration on the proper application of relaxers. GHABA regional president Bernice Asantewaa Asantey shared expert techniques on how to achieve the best results with Mega Growth’s relaxer, tailored for different hair types.

With this bold rebrand, Mega Growth Ghana is not just unveiling a new look—it’s making a statement. By celebrating African beauty and reinforcing best hair care practices, the brand continues to empower women across the continent, ensuring they have the knowledge, tools, and confidence to embrace their natural elegance. This marks an exciting new chapter for Mega Growth Ghana, and if this event is any indication, the future of African haircare has never looked better!