Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail 154 If You Like This Article Kindly Give Us A Share! First check out the story between the lines (italic) taken from businessinsider.com then read my thoughts on it. Everyone is talking about Kanye West’s $120 T-shirts that sold out almost instantly when they went on sale Sunday at 10 a.m. in Paris. What most people don’t know is that the entire collection sold out and the online traffic crashed A.P.C.’s website, according to People StyleWatch. The collection for French A.P.C. had only nine pieces, including two pairs of jeans, hooded sweatshirts, and a couple of T-shirts. More Articles You Would Love Ghana Tertiary Fashion Awards Call For Nominations Nigerian Label D’Luxe Presents Spring-Summer 2018 Collection The items range in price from $120 to $250 and A.P.C. is taking preorders for the next shipment of the collection. I am actually glad to read this story. I recently had a discussion with a designer I am yet to work with who has many lovely clothes but no branding and hardly a web presence. In the conversation, we discussed how her work was more detailed and better designed than some of the most popular designers out there in Ghana but yet she’s having a hard time. I tried to explain to her that it is all well and amazing that you are a great designer, but if you have a bad presentation and your images are limited to phone pictures, your branding is limited to a Facebook page, then you are not going anywhere. I further continued to explain if she can not afford pr, she is better partnering with someone, and/or spending 80% of her time researching and doing it herself even if it means she spends only 20% of her time designing. Branding is a fairly lost cause amongst many good creatives and talents. Kanye West’s plain white t-shirt sell-out is a perfect example to all labels that, in today’s world the quality of what you sell is only a fraction of what lures your clients. But your branding, promotion, and popularity are what will create your market. Thank you Kanye, the next time I come across a designer who doesn’t understand why his/her clothes are not selling I would simply answer because no one cares about you, who you are, your name, your brand name, and how long it took for you to make that dress. Until you manage to make people do so, you will only sell to close people around you and the one or two open-minded people in this world. For those that spent $120 on a plain white t-shirt, I hope it looks good on you when you check yourself out in the mirror. kanye westplainplain white shirtsplain white shitssell outShirtssold outt shirtwhite Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail More For You 10 Vital Lessons You Must Know Before Working With Any Photographer; Scams, Payments... Egypt Set To Host Its 1st Ever Fashion Week In Cairo Dubbed “The... PICS: Tennis Star Legend, Naomi Osaka Unveils Her Belly Bump Whilst In Japan “Homosexuals Are Deviation From The Normal, But You Don’t Kill Them!” – President... PICS: The Gorgeous Karema Tumukunde Emerges At The Newly Crowned Miss Uganda 2023 Ludacriss Visits Ghana To Work His Upcoming Afrobeats Album & Experiences Ghana Jollof... Rihanna Look-Alike Beatrice Goes Crazy With Excitement After Rihanna Finally Trolls Her Video Outstanding African Queens & Royalty Is Served In New A.I. Digital Artwork By... VIDEO: Beyonce’s Protege Chlöe Bailey Gets Backlash For Her Viral Adult Scene In... Burna Boy Faces Backlash From Black Americans Who Don’t Identify With Africa After... 2 comments Naija Swag July 18, 2013 - 4:14 pm This is pure stupidness, but I give him props. If people are prepared to buy it why not. lol Log in to Reply Vanessa Hailey July 18, 2013 - 5:59 pm I think its genius, only if more celebrities will exploit the clothing industry in this manner. Vanessa Log in to Reply You must log in to post a comment.This site uses Akismet to reduce spam. Learn how your comment data is processed.