AYEYI is a local word from an Akan language in Ghana simply meaning “praise” is AYEYI the new collection by Abrantie inspired by the free purity of nature from God to mankind. After careful assessment of past to this new year, God has been grateful to all gentleman; from the air we breath and life as a whole. And these free uncharged facilities from the maker still gives man the ability to keep looking dapper and fashionable in all forms endevour we find ourselves.
According to the brand “ABRANTIE TheGentleman has decided to praise God for the gift of life with this collection. And since God is clean and pure the best way was to use colours that depicts pureness and cleanliness. We praise God in happy, joyous mood with our voices and instruments. All these aspect of praise and thanksgiving inspired the ayeyi(praise) collection.
The Collection is made from white fabrics such as cotton, linen, khaki, voile, lace and cashmere from the shearest shanton to the heaviest brocade coupled in elements of lines,dots and other shapes in slight monochromes print pattern. The collection cut across different styles from traditional to urban modernism looks that fit all joyous occasions a gentleman finds himself. Team ABT with creative head Oheneba Yaw Boamah assist by Chantell Dapaah, Stylists Prince Ibrahim and Neal Davids and model Courage Kwashie brought the concept to live and was captured into lookbook by William Adei of Team1000words”
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