With the popularity of Africa Fashion Week London growing each year, 2014 will see the introduction of a new opportunity for African and African inspired brands based in the UK.
AFWL Market Place will be located in a segment of the already established and popular AFWL exhibition and high quality UK brands are invited to apply for space to exhibit and sell their work at the AFWL event. This is an excellent opportunity for UK brands to introduce their products to global consumers of African and African inspired fashion at Europe’s largest African fashion event.
Africa Fashion Week London will be held at The West Hall at Olympia Kensington over two days on 8-9 August 2014 and over 25000 guests are expected, including international media, fashion industry professionals and style enthusiasts.
AFWL have been working closely with UK designers to examine the needs of featured brands and to ensure that AFWL Market Place offers an amazing package to participating brands. AFWL’s mission is to introduce the work of African designers to a wider audience of potential clients and to generate interest in African fashion, in an affordable and ethical manner.
As a result, brands who take part in the AFWL Market Place will benefit from working with AFWL to increase the reach of the very best in African fashion. AFWL are passionate about encouraging participation from new and emerging designers as well as established brands and, with their logistical and marketing support, brands can have access to an enormous number of targeted consumers without the usual showcasing hassle.
Applicants must complete the application form, including links to their website or images of their product, social media and company details. Brands will also be expected to show that they have a marketing strategy or, at least, a well presented, high quality product. AFWL will enter into discussion with shortlisted brands to ensure AFWL’s ethical and affordable standards are maintained.
Africa Fashion Week London is looking forward to giving a showcasing and sales platform to some of the very best designers working in African fashion and working with them to increase public awareness of African and African inspired designers working in the UK.