African fashion foundation is proud to announce the launch of RECYCLE, REWORK REUSE – A fashion sustainability project to address the issue of fashion waste and how to create sustainable product life cycles.
To further AFF’s ambition to encourage a rethink of circular economy as well as collaboration amongst other African fashion bodies, the project aims to redefine growth, focusing on positive society-wide benefits in Africa. ‘With over 70% of the world’s waste being dumped on the shores of Africa, the issue of fashion waste and Africa is one that needs addressing and rethinking.
Pepper Row from NIGERIA, Samuel Otteng from GHANA, MALIKO from NIGERIA and Maison Detta from SENEGAL are the brands engaged in developing the collection using clothing and products from local 2nd hand clothing markets in their various countries.
Working with West African digital creator BALM LABS on avatar creations, the entire documented collection will be shown as a 3D look book, presented by AFF founder Roberta Annan as part of her Workshop / Seminar at the SUSTAINABLE INNOVATION – Accelerating Sustainability in fashion, clothing and textiles conference – a partner event of the UN to celebrate the International Year of Creative Economy and sustainable development
“At African Fashion Foundation, it is our ambition to develop a more sustainable approach to Africa’s creative and cultural industries, especially within the fashion industry. The sector remains one of the major contributors to environmental pollution. As industry players, it is important for us to re-think how fashion waste can be repurposed into sustainable products. AFF’s objective is to invest in fashion sustainability projects such as RECYCLE, REWORK REUSE – geared towards addressing these environmental implications while fostering inclusive partnership, disruptive innovation and accelerating sustainability.” – Roberta Annan (Founder of AFF)
For more information Or enquiries on the project, please contact
UPCOMING TOP EVENTS!
Ghana’s leading fashion event Accra Fashion Week is scheduled for 7-11 December 2022 following their 5th-year celebration last year in 2021. Accra Fashion Week is a platform for African designers that can be compared to fashion weeks across the major capitals. It aims to fill the void which sees tremendous creativity and culture across the continent with the absence of an operating fashion infrastructure.
The epic event took place at Ghana Dubai in Accra, and saw models march down the steps from the Kwame Nkrumah Monument whilst being followed by a spotlight, before circulating the central fountains. Memories of the exciting night still give chills as guests revisit the experience on youtube.
However, rest assured that 2022 is going to be even more exciting with greater performances and an upgraded designer collection. FashionGHANA.com is sure to bring you the exclusives we did on www.FashionGHANA.com/TV. All last year’s shows are available to watch on youtube. Designer’s registration is ongoing on the AccraFashionWeek.org website.
As we embark on another year of celebrating African culture, our theme for 2022 is “Afrofuturism.” This term was created to explore the developing intersection of cultural aesthetic, philosophy of science, and philosophy of history as it relates to the African Diaspora. During this year’s events, Afrochella will bring “Afrofuturism” to life through fashion, food, art and music. In 2019, the African Diaspora returned home to the continent for the “Year of Return.” This year, we will explore the endless possibilities of what “Afrofuturism” could look like in 2022 and beyond.
Afro Nation is a brand new music festival, offering a lineup packed with talent from the worlds of Afrobeats, hip hop, R&B and dancehall
Afro Nation will bring together the best artists in afrobeats, hip hop, r&b, dancehall and bashment. Expect world-class programming of live performances and DJs.
#AfroNation is an all-inclusive music and arts festival meant to celebrate and eulogize African culture across various continents, not just Africa.
DIRECTION COLLECTION: OUT NOW!
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