African fashion foundation is proud to announce the launch of RECYCLE, REWORK REUSE – A fashion sustainability project to address the issue of fashion waste and how to create sustainable product life cycles.
To further AFF’s ambition to encourage a rethink of circular economy as well as collaboration amongst other African fashion bodies, the project aims to redefine growth, focusing on positive society-wide benefits in Africa. ‘With over 70% of the world’s waste being dumped on the shores of Africa, the issue of fashion waste and Africa is one that needs addressing and rethinking.
Pepper Row from NIGERIA, Samuel Otteng from GHANA, MALIKO from NIGERIA and Maison Detta from SENEGAL are the brands engaged in developing the collection using clothing and products from local 2nd hand clothing markets in their various countries.
Working with West African digital creator BALM LABS on avatar creations, the entire documented collection will be shown as a 3D look book, presented by AFF founder Roberta Annan as part of her Workshop / Seminar at the SUSTAINABLE INNOVATION – Accelerating Sustainability in fashion, clothing and textiles conference – a partner event of the UN to celebrate the International Year of Creative Economy and sustainable development
“At African Fashion Foundation, it is our ambition to develop a more sustainable approach to Africa’s creative and cultural industries, especially within the fashion industry. The sector remains one of the major contributors to environmental pollution. As industry players, it is important for us to re-think how fashion waste can be repurposed into sustainable products. AFF’s objective is to invest in fashion sustainability projects such as RECYCLE, REWORK REUSE – geared towards addressing these environmental implications while fostering inclusive partnership, disruptive innovation and accelerating sustainability.” – Roberta Annan (Founder of AFF)
For more information Or enquiries on the project, please contact
DIRECTION COLLECTION: OUT NOW!
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