In the midst of uncertainties, beautiful things can still happen. In spite of the unfortunate circumstances arising from the recent COVID-19 pandemic, there is a new fashion brand that has recently been birthed in the city of Tema. The inception of the clothing brand was propelled by the desire to realize a childhood dream. In fact, founder, Nadia Otoo took advantage of the lockdown period to fully establish the clothing brand titled ‘The Dressmakers GH’.
The Dressmakers GH is a new female clothing brand eventually seeking to expand its clientele base to males and children in the near future.
Like many contemporary brands that embrace modern African and Ghanaian culture, this one seems to have coined it’s identity by mainly utilizing African print chiffon and silk to create its unique designs.
In 2019, Nadia learned how to sew from a local seamstress and created her own fashion designing curriculum with online resources and books which she used to teach herself the design and business aspects of the fashion industry. She holds a BA in Sociology and an LLB but has currently put on hold pursuing the professional law certification to pursue a new path in fashion.
As a matter of fact, the optimism surrounding the current status of the brand supersedes the devastating economic realities most companies are experiencing during this pandemic. According to her “The African culture is now very much appreciated worldwide today, particularly with the recent introduction of African designers to the world through Beyonce’s visual album (Black is King) and more. Africans have always been colorful, vibrant, and expressive. There is now a taste for the African sense of fashion that is being acquired worldwide”
The brand is currently working to establish a clientele base with anyone who loves timeless style pieces that emulate the cultural roots of African fashion with modern trends. Below are some of their garments from their debut collection.
We wish them all the best on this new journey. Check out more of their work on Instagram @thedressmakers_gh
UPCOMING TOP EVENTS!
Hub of Africa Addis Fashion Week will highlight the growing talent of African designers and brands to the international market. It is committed to being a part of the growth of the industry in Ethiopia and the region by making Addis the HUB, encouraging designers, making links between buyers, manufacturers, and international media.
It will bring local and regional key industry individuals with seasoned international industry figures to discuss and share ideas and experiences on how to grow and develop the fashion and garment industry to compete in the global market.
FashionGHANA Honors & Awards are also known as #FGHA began in 2018 as a fixated awarding process in between Accra Fashion Week runway shows. The award was heavily appreciated in 2019 is had a whole day dedicated to the awards night during Accra Fashion Week. After skipping a year during the pandemic in 2020, the event returned in 2021 holding the biggest fashion awards during the year.
This edition will explore the frontiers where the growth of the sustainability movement in Africa is stunted, and entice more eco-friendly brands to shift their focus to the growing African population. Will feature spectacular collections and creative designs from different designers from Ghana and beyond who will light up the runway.
Will be the biggest combined dish of thrilling music and exciting fashion with this new opportunity that will be given to young aspiring designers.
Will feature an ALL STAR cast of crowd-pulling models, prominent politicians from the major parties (to exhibit national cohesion), and professional models.
Ghana’s leading fashion event Accra Fashion Week is scheduled for 7-11 December 2022 following their 5th-year celebration last year in 2021. Accra Fashion Week is a platform for African designers that can be compared to fashion weeks across the major capitals. It aims to fill the void which sees tremendous creativity and culture across the continent with the absence of an operating fashion infrastructure.
The epic event took place at Ghana Dubai in Accra, and saw models march down the steps from the Kwame Nkrumah Monument whilst being followed by a spotlight, before circulating the central fountains. Memories of the exciting night still give chills as guests revisit the experience on youtube.
However, rest assured that 2022 is going to be even more exciting with greater performances and an upgraded designer collection. FashionGHANA.com is sure to bring you the exclusives we did on www.FashionGHANA.com/TV. All last year’s shows are available to watch on youtube. Designer’s registration is ongoing on the AccraFashionWeek.org website.
DIRECTION COLLECTION: OUT NOW!
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