Their key job is to provide telecommunication services but on the side, Airtel Ghana and their staff have built schools, dug boreholes, and constructed medical facilities and a host of other philanthropic gestures across the country. For their next project, staff of Airtel Ghana have decided to hit the catwalk to raise money for their next staff-driven initiative.
Airtel Catwalk for Charity is an eagerly awaited event where upcoming young designers will come together for the purpose of raising funds. The event which has a two prong CSR objective is to first to raise funds internally through Airtel Staff, family and friends under the company’s internal CSR campaign called Make a Difference Day (MADD). The funds raised will go along way purchase e-readers like the kindle. The kindles will assist in eradicating illiteracy by making books more accessible using the e-readers to give students in marginalized communities access to the books they need to succeed in school.
Airtel and World Reader, an NGO, will work with schools and communities to create self-sustaining, scalable reading programmes.
The other objective of this show is to unearth young entrepreneurial talent designers such as Ameyo, Threadex, M&K Wear, Shika Clothing, Eye Candy, Seyi Jones, Mystic Beads by Mercy as well as Adoley Clothing. This will be done by showcasing their wear while giving them a platform to express their creativity. Complimenting these designers will be up and coming make-up artists such as Pixie Dust, Lumarj and Shades by Dede. The exciting part is this event will also see the outdooring of Airtel Ghana’s Friday wear cloth for the first time.
Strutting the runway will be supermodels from Airtel Ghana. This unique event will be held at the forecourt of Airtel Ghana’s Office. 3 lucky guests will win accessories worth 20,000 Cedis. On the day will be socialites, fashion representatives, selected VIP’s to mingle, network, unwind and most especially raise funds for the charity.
Maame Dufie Cudjoe, CSR Manager, Airtel Ghana said: “Adoley Designs, Eye Candy, Ameyo, Seyi Jones, Shika Clothing, M&K Wear as well as Threadex, Mystic Beads by Mercy, our staff volunteers and models have been incredible and a great help to us in organising this diverse event we hope that this event will bring people together in the spirit of raising funds towards eradicating illiteracy while enjoying quality entertainment. We’re very much looking forward to welcoming everyone to the show!” the event is scheduled for the 23rd of May and the cost of ticket starts at GHC 10 and above.