AJABENG just released its Ghana Awake Collection (Fall 22) inspired by the work of Ugandan-Sudanese photographer Richard Lokiden Wani.
The collection follows their last collection titled AfroRomance Collection (SS 21). This new collection offers a window into the soul of AJABENG and underscores the brand’s proclivity for exquisitely made garments as well as thought-provoking social commentary in equal measure.
Ajabeng’s Ghana Awake Collection celebrates the effortless beauty, the richness of spirit, and the sense of worth that characterizes everyday Ghanaians. The collection follows a 70s-style Ghanaian fashion presentation with modern wide-leg pants as opposed to bell bottoms.
According To The Brand
Aesthetically, the oversized silhouettes of the Ghana Awake Collection are a reference to the often ill-fitting “Obroni wawu” (literally ‘dead white man’s clothing’) secondhand clothing that regrettably, continues to be a key part of the modern Ghanaian wardrobe.
Ouftis from the collection below work to redefine the everyday Ghanaian “garb” in a modern, culturally aware, ethical, and environmentally sustainable way. See it below.
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DIRECTION COLLECTION: OUT NOW!
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