Please Subscribe To Our Youtube Channel Below!

Inaugural poet and former National Youth Poet Laureate Amanda Gorman won the hearts of Americans around the country after reciting her poem, “The Hill We Climb,” in Washington D.C. to welcome Joe Biden into the White House. Gorman’s books also soared to the top spots on Amazon’s bestsellers list in addition to her two upcoming book projects.

Amanda Gorman

This week, the poet has another accomplishment to add to her list — signing with IMG Models. According to The Hollywood Reporter, Gorman will be represented by the leading modeling agency, which will secure editorial opportunities and brand endorsements for her.

Amanda Gorman’s Got Style

The 22-year-old Harvard grad has already become a style icon after her appearance at the Inauguration ceremony. Her yellow Prada coat and red headbands have resulted in thousands of Google searches and sold-out inventories from trendy clothing stores from customers looking to capture Gorman’s look. According to Vogue, the headband from Prada has been sold out since the ceremony.

“Amanda Gorman’s vision and quest for a more sustainable future are an immense source of inspiration for the Prada Group,” said a spokesperson from the luxury brand in an interview with WWD. “…Amanda Gorman inspired the audience, as well as all panelists, through her speech urging to reframe the whole perception on sustainability.”

The move is also seen as strategic by many industry insiders as many brands are looking to partner with models and spokesperson that embody that social justice and proactive spirit from the Gen Z generation, especially in the current political climate.

“Customers are boycotting the products of companies whose values they view as contrary to their own. Investors are migrating to ESG [environmental, social, and governmental] funds,” global consulting firm McKinsey & Co said in its quarterly report, according to WWD.

“And the majority of employees in the corporate world feel ‘disengaged’; they are agitating for decisions and behaviors that they can be proud to stand behind and gravitating toward companies that have a clear, unequivocal, and positive impact on the world. Organizations turning a blind eye will face inevitable blowback.”

Ghana Celebrity Watch 


Follow us on Instagram @FashionGHANA_com | Twitter: @fashionGHANA | Facebook: Fashionghana.com
To Submit stories Email: [email protected] or HashTag #FashionGHANA
FashionGHANA Is Free, All We Ask Is You Give Us A Share :)

 
Send Us Your African fashion News Stories to [email protected]. Chat with us via WhatsApp on +233 233 622 008.

 

VISIT OUR BOUTIQUE: Click Here

Leave a Reply (Comments with phone numbers will be deleted, Also if this is your first comment on FashionGHANA.com you will need to await approval)

This site uses Akismet to reduce spam. Learn how your comment data is processed.