Inaugural poet and former National Youth Poet Laureate Amanda Gorman won the hearts of Americans around the country after reciting her poem, “The Hill We Climb,” in Washington D.C. to welcome Joe Biden into the White House. Gorman’s books also soared to the top spots on Amazon’s bestsellers list in addition to her two upcoming book projects.
This week, the poet has another accomplishment to add to her list — signing with IMG Models. According to The Hollywood Reporter, Gorman will be represented by the leading modeling agency, which will secure editorial opportunities and brand endorsements for her.
Amanda Gorman’s Got Style
The 22-year-old Harvard grad has already become a style icon after her appearance at the Inauguration ceremony. Her yellow Prada coat and red headbands have resulted in thousands of Google searches and sold-out inventories from trendy clothing stores from customers looking to capture Gorman’s look. According to Vogue, the headband from Prada has been sold out since the ceremony.
“Amanda Gorman’s vision and quest for a more sustainable future are an immense source of inspiration for the Prada Group,” said a spokesperson from the luxury brand in an interview with WWD. “…Amanda Gorman inspired the audience, as well as all panelists, through her speech urging to reframe the whole perception on sustainability.”
The move is also seen as strategic by many industry insiders as many brands are looking to partner with models and spokesperson that embody that social justice and proactive spirit from the Gen Z generation, especially in the current political climate.
“Customers are boycotting the products of companies whose values they view as contrary to their own. Investors are migrating to ESG [environmental, social, and governmental] funds,” global consulting firm McKinsey & Co said in its quarterly report, according to WWD.
“And the majority of employees in the corporate world feel ‘disengaged’; they are agitating for decisions and behaviors that they can be proud to stand behind and gravitating toward companies that have a clear, unequivocal, and positive impact on the world. Organizations turning a blind eye will face inevitable blowback.”
UPCOMING TOP EVENTS!
Ghana’s leading fashion event Accra Fashion Week is scheduled for 7-11 December 2022 following their 5th-year celebration last year in 2021. Accra Fashion Week is a platform for African designers that can be compared to fashion weeks across the major capitals. It aims to fill the void which sees tremendous creativity and culture across the continent with the absence of an operating fashion infrastructure.
The epic event took place at Ghana Dubai in Accra, and saw models march down the steps from the Kwame Nkrumah Monument whilst being followed by a spotlight, before circulating the central fountains. Memories of the exciting night still give chills as guests revisit the experience on youtube.
However, rest assured that 2022 is going to be even more exciting with greater performances and an upgraded designer collection. FashionGHANA.com is sure to bring you the exclusives we did on www.FashionGHANA.com/TV. All last year’s shows are available to watch on youtube. Designer’s registration is ongoing on the AccraFashionWeek.org website.
As we embark on another year of celebrating African culture, our theme for 2022 is “Afrofuturism.” This term was created to explore the developing intersection of cultural aesthetic, philosophy of science, and philosophy of history as it relates to the African Diaspora. During this year’s events, Afrochella will bring “Afrofuturism” to life through fashion, food, art and music. In 2019, the African Diaspora returned home to the continent for the “Year of Return.” This year, we will explore the endless possibilities of what “Afrofuturism” could look like in 2022 and beyond.
Afro Nation is a brand new music festival, offering a lineup packed with talent from the worlds of Afrobeats, hip hop, R&B and dancehall
Afro Nation will bring together the best artists in afrobeats, hip hop, r&b, dancehall and bashment. Expect world-class programming of live performances and DJs.
#AfroNation is an all-inclusive music and arts festival meant to celebrate and eulogize African culture across various continents, not just Africa.
DIRECTION COLLECTION: OUT NOW!
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