Beyonce Puts South African Designer Maxhosa by Laduma On Blast


So we are slightly late on this, but it seems after Beyonce had her rounds of wearing print clothes, after she visited after she executed various African fashion shoots in a number of high-end mags, even one where she was painted to look darker, after she had her back up dancers laced in clothes by Ghanaian designer Christie Brown, after she rocked clothes by African designer Loza Maleombho for her ‘Hot Sauce In My Bag Swag’ video, Now the ‘Formation’ singer visited the Cooper Hewitt Smithsonian Design Museum in New York City with her family last week‚ and shared highlights from their trip on her official website. Can you witness her love for African fashion yet?


Anyways, Among some of the designs she showcased thousands of followers on her blog were designs from South African artists Laduma Ngxokolo‚ who is known for his Xhosa-inspired knitwear.

Jay Z & Beyonce in Tanzania
Jay Z & Beyonce in Tanzania

There are two designs from the Maxhosa by Laduma SS16 collection and it will be on display in the Big Apple until August.

With her legions of followers lapping up her every move, Laduma could soon be a force to be reckoned with on the international fashion scene.

The designer launched his label in 2011 with a desire to explore knitwear design that would be suitable for the amakrwala (Xhosa initiates) traditional dress.

@MAXHOSA featured by @Beyonce in her blog yesterday, after visiting the exhibition @cooperhewitt. @katebomz ??

A photo posted by Laduma 'elamaMpondo' Ngxokolo (@laduma) on

Laduma says he “felt that he needed to develop a premium knitwear range that celebrates traditional Xhosa beadwork aesthetics, using South African mohair and wool”. So do keep your eyes out for any further success and don’t be surprised if soon he becomes one of the lag bearers for African fashion.

South Africa Celebrity Watch


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