Fashion Nova is a US-based fast fashion retail company. The company operates online and has five brick-and-mortar locations. The company is known to use Instagram to gain earned media for its clothing by interacting with users and generating publicity through a mix of models, celebrities, and other customers.
Let’s be honest, Fashion Nova is one of the most impressive fashion enterprises established over recent years. Their social media growth antics are unmatchable. However, the brand has also been penalized many times over plagiarizing designs. From Versace to playboy to smaller brands like Riot Society, Chrome Hearts & More.
Fashion Nova Vs B-Fyne
And there is a chance the social media tactical giant might be taunting another brand to its lawsuit list. And this time, it’s Nigeria’s B Fyne.
Bfyne is a swimwear and resort brand that made its viral mark in the fashion scene in 2010s, when it launched a series of unique swimwear outfits that signature’d the brands style. It was founded by Buki Ade, a Nigerian American fashion designer. See one of the brand’s most popular looks below.
https://www.instagram.com/p/CN8grTcnRYl/
Nigeria’s B-Fyne Has Been Dealing With Plagurism
Back in 2018, Bfyne spotted out a Brazilian brand that attempted to plagiarize their work when it dropped an identical swimsuit to that of Bfynes work in Swimwear Fashion Week as seen below.
There wasn’t any real following to that except the Brazilian brand was hit with a lot of negative pr. However, Bfyne may have a new plagiarizing challenger, and that is fashion giant Fashion Nova. Recently a style influencer by the name of Becky Stallion took to her Instagram to flaunt her new swimsuit from Fashion Nova, which is totally identical to that of the Nigerian brand Bfyne, as seen below.
https://www.instagram.com/p/COWGr6Iji3W/
Being such a large company (Fashion Nova) that operates through social media influencers and not runway collections, campaign and adverts, there is no telling when your intellectual designs has been copied by such a brand unless one comes across a client or continuously surveys their website.
We can not confirm 100% if this is a plagiarized effort by Fashion Nova, or if it could possibly a partnership or a deal, but what we are sure of is there is no such acknowledgement of this item of Bfyne and the chances they are unaware they have been copied by Fashion Nova is very likely.
Fashion Nova Is Not New To Being Sued
In November 2019, Versace announced that it was suing Fashion Nova, arguing that the fast-fashion company had deliberately copied its “most famous and recognisable designs”, including its famed black and gold Barocco print, and the iconic “Jungle Print” popularised by J.Lo in 2000 (and revisited at the luxury house’s SS20 show). (Source)
Playboy also sued the brand late last year (2020), alleging Fashion Nova’s version of their iconic Playboy Bunny outfit featuring a bowtie, strapless satin corset, bunny ears and white tail is an “attempt to confuse and mislead consumers,” according to a suit filed in Los Angeles federal court. (source)
Back in 2018, Fashion Nova was also slapped with a lawsuit, accusing it of copying another apparel company’s copyright protected design. According to the complaint the brand Riot Society filed in a California federal court, Fashion Nova “knowingly and intentionally used [its original two-dimensional ‘Panda Rose’] design in the production of unauthorized goods,” thereby running afoul of federal copyright law. (Source)
Chrome Hearts also joined the list of brands that sued the fast fashion giant Fashion Nova for copyright infringement. The label filed a lawsuit in a California federal court on Thursday regarding Fashion Nova’s apparel featuring graphics resembling Chrome Hearts’ recognizable horseshoe-inspired designs. This was in August 2020 (source)
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Nigeria Industry Creatives & Events
UPCOMING TOP EVENTS!
Volta Fashion Week, Awards and Honors will be happening this year from 10th-12th February at the serene Holy Trinity Spa and Hotel in the Volta region Of Ghana. Having an array of spectacular designers from both Ghana and other parts of Africa showcasing. This year’s event is fused with a special massage package for VIP guests. Ticket cost ranges from 50 cedis for students, 100 cedis single, 150 cedis double, 1000 cedis VIP and 1500 cedis for VVIP.
The International Fashion Festival in Togo (FIMO 228) has established itself for nine years now as a benchmark fashion event that promotes the talents of designers from all over the world. Like every fashion event, FIMO 228 reflects the art in fashion and all the cultures of the countries represented by the designers present. Presently on the FIMO 228, creators, models, photographers, journalists, national and international media. But it does not stop there. Each year, FIMO228 is part of a logic of commitment to solving the problems of our society. Thus, the 10th edition of FIMO 228 has the social theme “Fashion is committed to protecting the environment” and the artistic theme “Féérie”. Now the dice for the 10th has been rolled; 
All-African Leather Fair (AALF): the trade show organizing by The Ethiopian Leather Industries Association
(ELIA) from the first edition in 2008 up to 12th successfully. AALF brings together tanners, footwear and
other leather goods manufacturers, in addition of equipment and technology suppliers, chemical and
inputs suppliers, manpower training institutions, trade promotion organizations, etc from all over the
world.
African companies and organizations are expected to constitute the largest attendance. The Fair is a
specialized one designed to promote the African leather industry and to enable it create an interface with
its partners within the continent and around the world. There is side events included occurring parallel
with the show Panel discussion, Fashion show, Fashion Zone, Leather Talent show.
Due to the Global market situation and the pandemic impact the leather sector in Ethiopia and Africa at
large heavily affected. It is expected that the upcoming AALF trade fair will play its role in motivating the
sector in market expansion, facilitating inter Africa business relation .Investment Attraction, Technology
transfer and etc… To motivate the sector The government starts school shoe and bag project under the
initiation the manufacturing sector “Let Ethiopia produce “ “ Ethiopia Tamret“ as the sector dependent
on inputs such as chemical, accessories and component supplier will be expected in wide participation.
Considering these AALF2023 will Have new components fashion show will be including some Africa
countries participations, Fashion Zone(where many designers will participating by showing the Fashion
trends) Talent show (leather products creativity, any innovation creativity in the sector ) in addition to this
Ethiopia Leather journal upgraded to Africa Leather journal (sector based studies ,research and potential facts for Africa will be published inspirational descriptive motto also included .
Uyo Fashion Week 2022 & SME Bazaar and Fair is a week long event that brings together elements of education, entertainment, and capacity building, using fashion as the driver. The event is designed as a campus style hub that will house a fashion show, masterclasses, skills acquisition, an experience center, and an SME Bazaar. The theme for this years event is Creativity.
DIRECTION COLLECTION: OUT NOW!
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