Earlier on the designer of Black Coffee fashion lable, Jacques Van Der Watt said something about fashion that sounded interesting, obviously what he said complemented my effort in this, here’s what he said – “You are specifically looking at the skill that every person has and trying to think of how you can use that skill in a way that is perfect for the brand, you want to keep the signature of the brand while working with different crafters.”
Which means that craftmanship and attention to detail are important, it makes people identify with the brand and emotionally attach themselves to it.
This was one show that he demonstrated that he’s a crafter and nothing else. Ready to wear couture which was very attractive, as the models were strutting the runway, you could actually see how beautiful.
The SA Fashion Week was scheduled to take place on the 15th of October 2014 and continue until 18th of this month. It’s meant to showcase A/W 2015 collections of established as well as emerging designers in South Africa. To view all the designers, runway actions and model stories click here – SA Fashion Week A/W 2015 Collections.
Pictures: SDR Photo