Ghanaian contemporary ready-to-wear female clothing brand, Bloom By Edzi has launched its 5th Collection, ‘TERRE ET VIE’ which means Earth and Life.
TERRE ET VIE showcases beautiful ready-to-wear clothes ranging from garments made out of earthy shades of prints and silk, creating a loose silhouette into beautiful pants, jumpsuits, and blouses.
Speaking to the Creative Director Ms Edzordzinam Agrosah about what inspired this set of collections at this time, two words stood out – love and togetherness. “In a time when the world has been hit severely by the global pandemic and most businesses have folded, these creative pieces of sustainable clothing are our gift of love to the beautiful people of Ghana and the world who have been yearning for relief”.
This collection was inspired by the pandemic, its effects, and ways to inspire people to keep hope alive. It features 11 different outfit combos named: mostly pants, blouses and jumpsuits which were named after contemporary indigenous Ghanaian women across all cultures and can be paired in up to 121 different styles if you have all 11 pieces of the collection in your wardrobe. They include the Owusuaa pair, the Akosua pair, the Konadu pair, the Akoma pair, the Dzidula pair, the Edinam pair, the Naa pair, the Nikki pair, the Solim pair, the Kukua pair and the Serwaa pair. It’s simply about togetherness, unity and a sense of being Ghanaian.
“Life is returning to normal and we are going to keep providing the best value for money Made-in-Ghana wears to our existing and new customers. A percentage of all sales we make for the next 2 years is donated to the CommonHealth Fund in support of the medical needs of deprived and poor critically ill patients in 2 districts of the Volta region with plans to scale to other areas of the country. This is one of the ways we are giving back and supporting society in these difficult times” she added.
Visit www.bloombyedzi.com to shop for these beautiful pairs. The earth will heal, life will be preserved and we shall be gowned in hope and love. Experience the earth and life while we all can, look great while at it.
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UPCOMING TOP EVENTS!
Volta Fashion Week, Awards and Honors will be happening this year from 10th-12th February at the serene Holy Trinity Spa and Hotel in the Volta region Of Ghana. Having an array of spectacular designers from both Ghana and other parts of Africa showcasing. This year’s event is fused with a special massage package for VIP guests. Ticket cost ranges from 50 cedis for students, 100 cedis single, 150 cedis double, 1000 cedis VIP and 1500 cedis for VVIP.
The International Fashion Festival in Togo (FIMO 228) has established itself for nine years now as a benchmark fashion event that promotes the talents of designers from all over the world. Like every fashion event, FIMO 228 reflects the art in fashion and all the cultures of the countries represented by the designers present. Presently on the FIMO 228, creators, models, photographers, journalists, national and international media. But it does not stop there. Each year, FIMO228 is part of a logic of commitment to solving the problems of our society. Thus, the 10th edition of FIMO 228 has the social theme “Fashion is committed to protecting the environment” and the artistic theme “Féérie”. Now the dice for the 10th has been rolled;
All-African Leather Fair (AALF): the trade show organizing by The Ethiopian Leather Industries Association
(ELIA) from the first edition in 2008 up to 12th successfully. AALF brings together tanners, footwear and
other leather goods manufacturers, in addition of equipment and technology suppliers, chemical and
inputs suppliers, manpower training institutions, trade promotion organizations, etc from all over the
African companies and organizations are expected to constitute the largest attendance. The Fair is a
specialized one designed to promote the African leather industry and to enable it create an interface with
its partners within the continent and around the world. There is side events included occurring parallel
with the show Panel discussion, Fashion show, Fashion Zone, Leather Talent show.
Due to the Global market situation and the pandemic impact the leather sector in Ethiopia and Africa at
large heavily affected. It is expected that the upcoming AALF trade fair will play its role in motivating the
sector in market expansion, facilitating inter Africa business relation .Investment Attraction, Technology
transfer and etc… To motivate the sector The government starts school shoe and bag project under the
initiation the manufacturing sector “Let Ethiopia produce “ “ Ethiopia Tamret“ as the sector dependent
on inputs such as chemical, accessories and component supplier will be expected in wide participation.
Considering these AALF2023 will Have new components fashion show will be including some Africa
countries participations, Fashion Zone(where many designers will participating by showing the Fashion
trends) Talent show (leather products creativity, any innovation creativity in the sector ) in addition to this
Ethiopia Leather journal upgraded to Africa Leather journal (sector based studies ,research and potential facts for Africa will be published inspirational descriptive motto also included .
DIRECTION COLLECTION: OUT NOW!
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