Emerging Ghanaian fashion brand Broots Fashion founded by philanthropist Biobele D. Bobmanuel, is set to showcase its latest fashion collection on the runway at Fashion Connect Africa 2021 this weekend, on March 20th, 2022 at Movenpick Ambassador Hotel in Accra.
This follows the designer’s outstanding showcase of the Heritage Collection at last year’s Accra Fashion Week which shot his name to the top of Ghanaian brands. The event will see the award-winning fashion brand exhibit amongst some of the nation’s most prominent designers.
The Adwuma Atadeɛ Collection
The brand’s new collection is dubbed Adwuma Atadeɛ, which means work clothes in Twi. The designs are adorned with a minimalist tone yet are stylish. The collection embodies both feminine and masculine office fashion.
The Adwuma Atadeɛ collection is tailored beautifully to enhance the body whilst exaggerating key areas such as the shoulder and hip and is set back against long-open legs. Architecturally inspired shapes showcasing understated glamour.
The clothes are made from quality luster tie-and-dye fabrics that are strong and durable. Unique pieces exuding modernity and classic office style stand out against a neutral palette of grey, black and white color blocks broken up with flashes of red, camel, and olive green.
Guest at the upcoming fashion connect Africa are set to be intrigued as a new level of application of wax on office wear is set to take the center stage on the FCA Fashion Week runway.
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Hub of Africa Addis Fashion Week will highlight the growing talent of African designers and brands to the international market. It is committed to being a part of the growth of the industry in Ethiopia and the region by making Addis the HUB, encouraging designers, making links between buyers, manufacturers, and international media.
It will bring local and regional key industry individuals with seasoned international industry figures to discuss and share ideas and experiences on how to grow and develop the fashion and garment industry to compete in the global market.
FashionGHANA Honors & Awards are also known as #FGHA began in 2018 as a fixated awarding process in between Accra Fashion Week runway shows. The award was heavily appreciated in 2019 is had a whole day dedicated to the awards night during Accra Fashion Week. After skipping a year during the pandemic in 2020, the event returned in 2021 holding the biggest fashion awards during the year.
This edition will explore the frontiers where the growth of the sustainability movement in Africa is stunted, and entice more eco-friendly brands to shift their focus to the growing African population. Will feature spectacular collections and creative designs from different designers from Ghana and beyond who will light up the runway.
Will be the biggest combined dish of thrilling music and exciting fashion with this new opportunity that will be given to young aspiring designers.
Will feature an ALL STAR cast of crowd-pulling models, prominent politicians from the major parties (to exhibit national cohesion), and professional models.
Ghana’s leading fashion event Accra Fashion Week is scheduled for 7-11 December 2022 following their 5th-year celebration last year in 2021. Accra Fashion Week is a platform for African designers that can be compared to fashion weeks across the major capitals. It aims to fill the void which sees tremendous creativity and culture across the continent with the absence of an operating fashion infrastructure.
The epic event took place at Ghana Dubai in Accra, and saw models march down the steps from the Kwame Nkrumah Monument whilst being followed by a spotlight, before circulating the central fountains. Memories of the exciting night still give chills as guests revisit the experience on youtube.
However, rest assured that 2022 is going to be even more exciting with greater performances and an upgraded designer collection. FashionGHANA.com is sure to bring you the exclusives we did on www.FashionGHANA.com/TV. All last year’s shows are available to watch on youtube. Designer’s registration is ongoing on the AccraFashionWeek.org website.
DIRECTION COLLECTION: OUT NOW!
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