Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail 79 If You Like This Article Kindly Give Us A Share! With the rise of new luxury brands such as Mikoko Deluxe, Red Cotton Boutique, Diamond Couture and more, older luxury brands may just be getting their breakthrough. Birimian, the first operational investment firm dedicated to connecting African luxury and heritage fashion brands with international investors, has launched to accelerate the international emergence of African creators and designer brands. Founded by an all-female executive team, Birimian is led by Laureen Kouassi-Olsson, a seasoned executive in the African financial services and private equity industries, alongside Michelle Kathryn Essomé, the former chief executive officer of the African Private Equity and Venture Capital Association, who will be the chief financial officer and head of investor relations. Birimian will address the challenges associated with capital, production and international distribution faced by African designers, explained the investment firm in a statement, while establishing an “ecosystem of experts and professionals who specialise in value creation for independent labels and international brands”. More Articles You Would Love #HOTSHOTS: Ghana’s Black Beauty Frema Is Beyond Hot In New Images By Josh Sisly The Rise Of The Woman Is Not The Fall Of Man, Nana Ama McBrown & Naa Ashorkor Celebrate Women’s Day In Style The first brands to join its portfolio are women’s apparel and accessories brand Christie Brown from Ghana, which has been worn by Beyonce and Alicia Keys, Loza Maléombho from the Ivory Coast that bridges traditional African aesthetics and contemporary fashion, womenswear brand Simone et Élise also from the Ivory Coast, and Belgium-based bag brand, Yeba. New investment firm Birimian places spotlight on African luxury fashion Birimian said that it will focus on providing long-term financing of brands in the company’s portfolio, investing between 30,000 and 3 million US dollars in brands and creative enterprises at incubation, acceleration and growth levels. Alongside financing, brand consultation and coaching will be offered to ensure business processes and brand identity are in line with each designer’s goals, as well as strengthening of internal control and financial planning processes, and production and distribution capacity through strategic partnerships. Birimian will implement expansion plans ensuring sustainable growth, both regionally and internationally, with investors tied in for a minimum of five years to ensure long-term support for partner brands, as well as international exposure for creative companies by optimizing the use of digital channels. See more of Christie Brown’s work below. Here Are All The Looks From The Fall/Winter Collection By Ghanaian Fashion Brand Christie Brown Source: Full story fashionunited.uk Read More Like This On Ghana Celebrity Watch UPCOMING TOP EVENTS! VIEW ALL EVENTSDIRECTION COLLECTION: OUT NOW!Click HereFollow us on Instagram @FashionGHANA_com | Twitter: @fashionGHANA | Facebook: Fashionghana.com To Submit stories Email: [email protected] or HashTag #FashionGHANA Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail More For You VIDEO: Naomi Campbell Scoops Two Seperate Awards This Week For Her Fight Against... #OOTD: Former Miss Cote d’Ivoire 2005 Sery Dorcas Isn’t Not Playing When It... Adidas Takes A Big Loss Working With Beyonce’s ‘Ivy Park’ & Cuts Ties... Ghanaian Fashion Illustrator Awarded The First Graduate Award By The Fashion Trust U.S. Police Show Up To Rihanna’s Home To Detain A Stranger Who Attempted To... #OOTD: Akosua Vee May Just Be Attempting To Revive African Prints In The... The Macallan Hosts Accra’s Entertainment And Business Industries To Splendid Experience Cape Town Fashion Week 2023 Kicks Off! Here Is What You Are Missing 10 Vital Lessons You Must Know Before Working With Any Photographer; Scams, Payments... Egypt Set To Host Its 1st Ever Fashion Week In Cairo Dubbed “The... You must log in to post a comment.This site uses Akismet to reduce spam. Learn how your comment data is processed.