Christie Brown label proudly joins the Women of Worth awards. And with the great work behind the Christie Brown label, we can assure the team are definitely Women Of Worth.
With this campaign WolfPack aims to enhance the aspirations and the pride of young African women by artistically exhibiting successful young innovators, in a series of images with inspirational quotes from each personality. The main aim of this campaign is to inspire up and coming young women across the country and Africa to break the status quo, which tends to be the general saying “it’s a man’s world”.
The campaign will be broken down into two 6 month segments. The focus for the first six months will be on above the line marketing which will include media, print, TV, billboards, radio and various social media platforms (facebook, twitter, instagram etc). The second segment will focus on events such as award shows, banquets and a school tour. The school tour will entail seminars, with our WOW ladies giving motivational speeches to female students in various schools as well as more intimate sessions with those students that have aspirations of entering the same industries as our WOW.