One of Nigeria’s fashion weeks, Lagos Fashion Week just put out its campaign adverts and it’s flooded with Ghanaian talent. The renowned event brought to you by fashion business development agency Style House Files celebrated its 10 year anniversary last year in 2020 is gearing up for its 11th year.
Lagos Fashion Week is composed of runway shows, exhibitions, seminars, and much more and has been one of the prominent fashion exhibition events of the nation. Their latest campaign featured top Ghanaian male model Clinton Boateng, as well as a female model by the name of Nuerki.
The fashion week organizers enlightened their followers as to the reason why they chose to use Ghanaian creatives for the upcoming edition stating in a caption “This season, our campaign is the result of a creative exchange between Nigerian photographer, Chidinma Chuku, Ekow Barnes, and a team of Ghanaian creators like Akweah Marfo, Dorlinda Serwaah, Robert Larnyoh in Accra. This campaign reinforces our dedication to Lagos Fashion Week’s tenets of Collaboration, Co-Creation and Community as an important tool for fashion today.”
Lagos Fashion Week prides itself on creative opportunities for fashion retail to thrive in Nigeria via craftsmanship and exploring the artisanal skills across the country as fundamental to ‘African’ fashion.
This is the first time the event has stepped outside of Nigeria for an editorial promotional campaign. The Ghanaian creatives and designer brands involved included creative producer: @ekowbarnes_, stylists @akweah & @wizkojo, Designers: @christiebrowngh, @adamaparistudio, @kentegentlemen @studiooneeightynine, @attotetteh, and Models: @nuerki_, @de_tailors_office.
See images below.
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