Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail 217 If You Like This Article Kindly Give Us A Share!Deola Sagoe used white models to sell her traditional Nigerian haute couture and Twitter is having none of it Deola Sagoe’s eponymous fashion outfit has been known for creating premium-priced designs for over two decades; she’s one of the finest in the business, a class that’s most likely out of your tax bracket. “Iro and Buba” for the Komole The ad which is attracting criticism is a two-minute-long video of white models wearing the traditionally-styled iro and buba from her Komole collection. The setting is a Victorian-styled room with tapestry, wallpapers and vintage furniture in an old-style English castle. More Articles You Would Love Beyonce Is Giving Us ‘Pink Panther’ Glam Vibes In These New Photos That Is Breaking The Internet #FGStyle: Love To Show A Little Bit Of Leg…..See These Slit Skirt Inspiration Deola Sagoe describes the collection as “Nigeria’s regal gift to the world” but Twitter is having none of it. Most users have taken offence to the design house’s decision to use white models to sell traditional Nigerian attires made out of prints that we have come to call our own. On a particular frame with the caption “TRUE AFRICAN GEMS”, a bevvy of caucasian models poses in some of the attires with traditional western ornaments and interior design. Some of the reactions show that people are distressed by the attempt to create haute couture traditional iro and buba (which only a select few can afford). For the most part though, others are more aggrieved that her use of Nigerian culture to sell an ad where there are no Nigerians was somewhat two-faced. From Ijebu to the World There have been reactions from those who see things as Deola Sagoe may have seen them. Her Haute Couture lines are more expensive that most foreign brands. As harsh as it is to say, the average Nigerian is not her target market. Also, the case has been made that there’s nothing stopping her from using relatable faces to expand her brand and take our iro and buba into new markets. Whatever the case may be, the reactions call to mind the heightened sensitivity that most Nigerians (and black people in general) have to matters regarding race, colour and attempts at cultural appropriation. Just weeks ago, black Twitter went up in fumes after photos of Kim Kardashian wearing braids, a style associated with black women, surfaced on social media and ignited a conversation about stealing from cultures. Deola Sagoe’s case may be less extreme, but considering the success of our creative exports in the western world today, it is a conversation worth having. Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail More For You Nigerian Brand Yahara NGR Presents The Lookbook For It’s Modest ‘RAMADAN 2023’ Collection #OOTD: Shanty Town Actress Ini Edo Serves Relentlessly In Her Jaw Dropping Medlin... Jewish Organizations Reject Kanye West’s Apology “He Needs To Do A Bit More... Pretty Sudanese Lady Goes Instantly Viral After She Puts On Blast Her Makeup... 5 Major Reasons Why Your Hair Is Breaking VIDEO: Fox News Host Jessie Watters Explains Kamala Harris’s $100M Check Is A... #BIKINIBAE: Discover Allie Redmond, The Pretty Damsel So Elegantly Serving Viral Swimwear Looks PICS: Nana Akufo Addo Hosts Kamala Harris At A State Banquet Dinner At... Kamala Harris Meets Up With Celebrities Idris Elba, Black Sherif, Sheryl Lee Ralph... Luxury At It’s Best, Take A Look At South Africa’s Amazing Sky Villa... 1 comment Alex Bohdanov April 11, 2018 - 12:13 am That’s not good, guys. It’s 21st century outside, so I strongly believe that this situation is rasist a little bit. Each designer has right to use models he/she wants. Log in to Reply You must log in to post a comment.This site uses Akismet to reduce spam. Learn how your comment data is processed.