Elsa Majimbo is a Kenyan internet comedienne from Nairobi. Her satirical monologues usually feature her crunching potato crisps, leaning back to a pillow and using a pair of tiny 1990s sunglasses as a prop. She gained recognition during the Covid 19 quarantine period by making homebased funny quarantine videos.
Elsa Majimbo To The World
After surfacing 100,000s of followers, international celebrities have now flocked to align themselves with the hilarious Kenyan star. Rihanna recently published her video on her platform as well as Naomi Campbell who is currently the tourism ambassador for her country.
A couple of weeks back she spent time with Naomi on executing a vlog whilst shopping and she also appeared on Naomi’s ‘No Filter’ show. Her video was reposted by Bad Gal Rihanna on instagram, and she recently featured on the cover of teen vogue.
To put it bluntly she is in the Vogue circles.
And her recent connection proves it. Majimbo is soon to partner with Valentino. Possibly a new collection. The Kenyan star announced the news rejoicefully in a post.
“I am SO proud and excited to announce my entry into high fashion with an upcoming collaboration with @maisonvalentino!!!!! my team has worked so hard on this and I can’t wait to share more details!”
There is not sufficient detail exposed as to the ethos or origins of the collaboration but rest assured all particulars are surely set to be revealed.
Valentino Is Struggling
Valentino on the other hand has suffered a major financial crisis recently. It was reported the renowned brand’s profits were decimated by a 27% drop in sales.
According to hypebeast.com the decline in performance came despite a 77 percent surge in e-commerce sales on its web store amid the global coronavirus pandemic.
Worldwar Of Fashion Brands
China’s recovering market also contributed to lessening the blow, increasing 44 percent in retail sales over the course of last year.
Revenues for the Italian fashion label came in at €882 million EUR for 2020, or roughly $1.065 billion USD, although the company managed to see a “rosy upturn” during the fourth quarter under the leadership of new CEO Jacopo Venturini.
Valentino May Need Majimbo
So overall, now would be a good time for the said brands to expand their markets through all means possible, even if working with professional braggers from Kenya. In other words, Majimbo could be serving more of an increment to Valentino’s success than they would be doing to hers.
UPCOMING TOP EVENTS!
Hub of Africa Addis Fashion Week will highlight the growing talent of African designers and brands to the international market. It is committed to being a part of the growth of the industry in Ethiopia and the region by making Addis the HUB, encouraging designers, making links between buyers, manufacturers, and international media.
It will bring local and regional key industry individuals with seasoned international industry figures to discuss and share ideas and experiences on how to grow and develop the fashion and garment industry to compete in the global market.
FashionGHANA Honors & Awards are also known as #FGHA began in 2018 as a fixated awarding process in between Accra Fashion Week runway shows. The award was heavily appreciated in 2019 is had a whole day dedicated to the awards night during Accra Fashion Week. After skipping a year during the pandemic in 2020, the event returned in 2021 holding the biggest fashion awards during the year.
This edition will explore the frontiers where the growth of the sustainability movement in Africa is stunted, and entice more eco-friendly brands to shift their focus to the growing African population. Will feature spectacular collections and creative designs from different designers from Ghana and beyond who will light up the runway.
Will be the biggest combined dish of thrilling music and exciting fashion with this new opportunity that will be given to young aspiring designers.
Will feature an ALL STAR cast of crowd-pulling models, prominent politicians from the major parties (to exhibit national cohesion), and professional models.
Ghana’s leading fashion event Accra Fashion Week is scheduled for 7-11 December 2022 following their 5th-year celebration last year in 2021. Accra Fashion Week is a platform for African designers that can be compared to fashion weeks across the major capitals. It aims to fill the void which sees tremendous creativity and culture across the continent with the absence of an operating fashion infrastructure.
The epic event took place at Ghana Dubai in Accra, and saw models march down the steps from the Kwame Nkrumah Monument whilst being followed by a spotlight, before circulating the central fountains. Memories of the exciting night still give chills as guests revisit the experience on youtube.
However, rest assured that 2022 is going to be even more exciting with greater performances and an upgraded designer collection. FashionGHANA.com is sure to bring you the exclusives we did on www.FashionGHANA.com/TV. All last year’s shows are available to watch on youtube. Designer’s registration is ongoing on the AccraFashionWeek.org website.
DIRECTION COLLECTION: OUT NOW!
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