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On November 12th 2018, the Ethical Fashion Initiative alongside African Fashion Fund and the European Commission (EC) launched a One Hundred Million Euro Fund (100million) the Impact Fund For Africa (IFFA) a new investment fund meant to support African creatives working in the fashion and lifestyle industries.

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The launch took place in Paris during the Paris Peace Forum, an initiative by French President Emmanuel Macron, with the attendance of over 84 Heads of States, The United Nations Secretary-General and many dignitaries, the proposed fund will address the investments needed to leverage the power of creative and cultural industries to expand the social capital of Sub-Saharan African countries.

This launch included a unique fashion show featuring three African designers on the 13th November (13-13:30, Agora), the designers were Duaba Serwa, Sophie Zinga and Chocolate by Kwaku Bediako
It was immediately followed by an interactive press-pitch led by Ms. ANNAN. The Impact Fund for Africa (IFFA) will be managed by Roberta Annan’s Capital Partners (RACP).

For over ten years the Ethical Fashion Initiative (EFI) has invested in refining production systems that enable production with community groups of micro-entrepreneurs in target countries. Working in the luxury and lifestyle sectors supporting international companies such as Vivienne Westwood and Stella McCartney source high-quality and ethically-produced artisanal goods from some of the developing world’s most difficult environments.

AFF Founder, Roberta Annan says: “I thrilled about this partnership with the EFI and the EU. I believe it will give African brands the indispensable funding and resources to participate competitively in the global fashion economy.”


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