Wedding fashion in Nigeria is currently experiencing a rebirth, and given Deola Sagoe‘s veteran status in Nigerian fashion, it makes sense that they pioneered this with their bridal Komole iro and buba.
These innovative designs exist and aim to elevate the traditional bride to princess level while still keeping her culturally grounded, and they certainly do! They have just released a lookbook and fashion film for their latest Komole collection, Teintes De Bijoux 2018 and it’s stunning.
Given her numerous years of experience and service in the fashion industry, Deola Sagoe has risen through the ranks, and catapulted the Komole series into luxury status upon its birth in 2015. The designer herself says about a Komole bride, “she is formidable and in charge, but still demure and gentle. She honours everyone that looks at her, like she is the new light in his or her lives”.
Deola Sagoe’s Komole encompasses what true class and elegance is about, without the trappings of an archetypal princess frock or the boring traditional styles. The signature motifs have taken bridal wear into a new fashion acme, with silhouettes that flatter any figure or body type, and intricate laser cutting. Every Komole bride is sure to stagger the onlooker, and through this new innovation, House of Deola has provided us with our own interpretation of the dream wedding dress.
Even though the fashion film is stunning, and very well-directed by our fave, Meji Alabi, we’re kinda confused about why it didn’t feature women who look Nigerian. Maybe it was in a bid to appeal to international audiences and widen their horizon, however we’re not sure why other people need to be dressed in our traditional clothes. Representation matters and given that Nigerian brides are the target market for this style, it’s a bit disappointing that they dropped the ball here (the film has one black model, one Asian model and three white models).
We would love to see a more inclusive advertorial with just as much intention and creativity as this one had. You can watch the film right here: