Prior to the lock downs caused by the pandemic, style influencers were on fire! The culture rocking haute dresses had caught fire around the world including Africa and it was almost impossible to scroll down social media without seeing a red carpet look going viral.
However, a lot of that has changed. With the lockdown in place, there aren’t many places to go to as far as evening gowns are concerned. Most ladies and style influencers have shifted from their red carpet styles to more casual looks that seem to work.
Lock Down Take A Toll On Style Influencers & Events
Some have even slowed down to posting almost nothing such as Nana Akua Addo who was awarded and recognized as one of Africa’s best style influencers.
15 Viral Looks That Prove Nana Akua Addo Is Africa’s Best Dressed Celebrity
The lockdown might not have changed the world of design, but it’s definitely changed the world of style influencers. More style influencers can hardly ever be spotted in red carpet outfits with the exception of those outside of nations undergoing lockdowns.
And even if they are spotted, it’s only in rare moments, that don’t come often. Despite that some countries aren’t executing lockdowns, there are still fears or measures put in place regarding social gatherings.
South Africa is one very such country in Africa still undergoing severe lockdowns, limiting most of their style influencers who used to go viral in almost every fashionable red carpet outfit they wore.
Most of whom were captured on FashionGHANA.com’s instagram page.
Ayanda Thabethe Switches Up
One of our very favourites happened to be Ayanda Thabethe who used rock almost every major red carpet in South Africa. Just see her below.
These Stunning Top 10 Evening Gown Moments By South Africa’s Ayanda Thabethe Will Drop Your Jaws
But like all others, she has been forced to join the bandwagon of casual looks now the red carpet game is on hold in South Africa. However, she seems to be fairing very well.
During the days the pandemic was at its peak, we were blessed with a few casual looks from the style queen, however, she was still working the night outs and red carpet looks once in a while.
It seems like in the past couple of months, Ayanda Thabethe gave up the wait and like all others, it’s not time to go casual with her influencer looks.
Funny enough she is doing more than killing it, here are some of our favorites below.

Ayanda thabethe
https://www.instagram.com/p/CJvt_Jyj0nV/
https://www.instagram.com/p/CJx4UbVDFfd/
https://www.instagram.com/p/CJk-icajESe/
https://www.instagram.com/p/CJqyDUMDSqT/
https://www.instagram.com/p/CI7jwCxDjuz/
https://www.instagram.com/p/CILFGKRDBEJ/
https://www.instagram.com/p/CEMjkr7pot5/
https://www.instagram.com/p/CGpGCzQjhRP/
Ghana Celebrity Watch
UPCOMING TOP EVENTS!

Volta Fashion Week, Awards and Honors will be happening this year from 10th-12th February at the serene Holy Trinity Spa and Hotel in the Volta region Of Ghana. Having an array of spectacular designers from both Ghana and other parts of Africa showcasing. This year’s event is fused with a special massage package for VIP guests. Ticket cost ranges from 50 cedis for students, 100 cedis single, 150 cedis double, 1000 cedis VIP and 1500 cedis for VVIP.

The International Fashion Festival in Togo (FIMO 228) has established itself for nine years now as a benchmark fashion event that promotes the talents of designers from all over the world. Like every fashion event, FIMO 228 reflects the art in fashion and all the cultures of the countries represented by the designers present. Presently on the FIMO 228, creators, models, photographers, journalists, national and international media. But it does not stop there. Each year, FIMO228 is part of a logic of commitment to solving the problems of our society. Thus, the 10th edition of FIMO 228 has the social theme “Fashion is committed to protecting the environment” and the artistic theme “Féérie”. Now the dice for the 10th has been rolled;

All-African Leather Fair (AALF): the trade show organizing by The Ethiopian Leather Industries Association
(ELIA) from the first edition in 2008 up to 12th successfully. AALF brings together tanners, footwear and
other leather goods manufacturers, in addition of equipment and technology suppliers, chemical and
inputs suppliers, manpower training institutions, trade promotion organizations, etc from all over the
world.
African companies and organizations are expected to constitute the largest attendance. The Fair is a
specialized one designed to promote the African leather industry and to enable it create an interface with
its partners within the continent and around the world. There is side events included occurring parallel
with the show Panel discussion, Fashion show, Fashion Zone, Leather Talent show.
Due to the Global market situation and the pandemic impact the leather sector in Ethiopia and Africa at
large heavily affected. It is expected that the upcoming AALF trade fair will play its role in motivating the
sector in market expansion, facilitating inter Africa business relation .Investment Attraction, Technology
transfer and etc… To motivate the sector The government starts school shoe and bag project under the
initiation the manufacturing sector “Let Ethiopia produce “ “ Ethiopia Tamret“ as the sector dependent
on inputs such as chemical, accessories and component supplier will be expected in wide participation.
Considering these AALF2023 will Have new components fashion show will be including some Africa
countries participations, Fashion Zone(where many designers will participating by showing the Fashion
trends) Talent show (leather products creativity, any innovation creativity in the sector ) in addition to this
Ethiopia Leather journal upgraded to Africa Leather journal (sector based studies ,research and potential facts for Africa will be published inspirational descriptive motto also included .
DIRECTION COLLECTION: OUT NOW!

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