There is no denying there is a steady decrease in the popularity of African print looks. It really stood the test of time, but one of the biggest driving forces behind the promotion of African print in the anglophone part of Africa doesn’t push it as much, and that is us here at FashionGHANA.com.
The reason being is we witnessed our ability to make trends and came to the realization that during this whole time African print was totally in control by others other than Africans. And during the time we pushed the culture, it seems the little benefit Africans had just kept slipping further and further away.
Not only did we see the imports of the fabrics, print edits of kente and bogolan fabrics also began to erode the sales of the real materials. Even worst more and more westerners became creatives of African print clothes, and now more than 90% of online sales of African print clothes are not created in Africa.
Pushing the culture was something we decided to put on the back burner until we see more control of it here in Africa. But it doesn’t hurt to admire. And here are some haute African print looks worth admiring.
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