Social media star, Ghanaian actress and philanthropist Fella Precious Frimpong, is known mostly for her role in Yolo now married to rapper Medikal has been silent on her fashion line FM by Fella Makafui until recently.
Prior to her marriage the Yolo star once boasted on her pride as an entrepreneur. This was centered around her Wine & Liquor business, her role as a public figure, and actress and her ‘recently set-up’ business (at the time) FM by Fella Makafui.
FM By Fella Makafui
FM by Fella Makafui was a clothing line set up by the social media star creating a range of ready-to-wear clothes of which she heavily promoted on her social media platforms.
The clothing brand was launched with it’s own store back in 2018 as seen below, and as always FashionGHANA.com was quick to support.
The fashion label even hosted its own instagram account with 10s of thousand followers at @fmFellamakafui of which we will see constant updates from regularly just as that below.
Decline Of FM
The popularity she generated around the clothing line was quick, but then after seemed to decline day by day and mysteriously disappeared without any notice.
Many may not have noticed, but being the fashion blog, we are concerned about the fabulous brands in and around Ghana and Africa we caught the decline of FM by Fella Makafui in motion.
Temporary Shut Down Or Permanent
Although it seems the brand has been shut down, we can not confirm if it’s a temporary or permanent shut down.
The Instagram handle @fmFellaMakafui has either been removed or disabled. Ever since her marriage and the birth of her new child, she has not made mention of FM by Fella Makafui. Also all images on her personal social media page depicting her flaunting FM clothes have been deleted.
Ghanaian Celebrities Continue To Fail With Clothing Brands
In the cace that FM failed or has been closed down, Fella Makafui joins the long list of celebrities that have failed to run a clothing brand successfully.
The list includes John Dumelo, Yvonne Nelson, Guru, Sarkodie, Deborah Vanessa and many many more. This is an issue we have covered and followed since 2016 which you can read in depth below.
Starting A Fashion Brand Is Not A Hobby
The truth is most celebrities are swarmed with popularity, and with limited celebrity endorsements in Ghana, many of them seek to use and turn this popularity into cash.
Clothing brands are usually one of their initial ventures but many of them underestimate the difficulty and time starting a clothing brand absorbs and in less than months they end up shutting down shop.
Hope For Ghanaian Celebs
Lucky for them with the growing culture of social media, most advertisers are turning away from the traditional methods of advertising on radio, newspapers and TV and turning towards them.
Hopefully, the income will prevent them from randomly venturing into businesses they can’t handle. Never the less, in the case that FM is temporarily shut down, we wish the brand a speedy recovery and look forward to what it may have in store.
UPCOMING TOP EVENTS!
Ghana’s leading fashion event Accra Fashion Week is scheduled for 7-11 December 2022 following their 5th-year celebration last year in 2021. Accra Fashion Week is a platform for African designers that can be compared to fashion weeks across the major capitals. It aims to fill the void which sees tremendous creativity and culture across the continent with the absence of an operating fashion infrastructure.
The epic event took place at Ghana Dubai in Accra, and saw models march down the steps from the Kwame Nkrumah Monument whilst being followed by a spotlight, before circulating the central fountains. Memories of the exciting night still give chills as guests revisit the experience on youtube.
However, rest assured that 2022 is going to be even more exciting with greater performances and an upgraded designer collection. FashionGHANA.com is sure to bring you the exclusives we did on www.FashionGHANA.com/TV. All last year’s shows are available to watch on youtube. Designer’s registration is ongoing on the AccraFashionWeek.org website.
As we embark on another year of celebrating African culture, our theme for 2022 is “Afrofuturism.” This term was created to explore the developing intersection of cultural aesthetic, philosophy of science, and philosophy of history as it relates to the African Diaspora. During this year’s events, Afrochella will bring “Afrofuturism” to life through fashion, food, art and music. In 2019, the African Diaspora returned home to the continent for the “Year of Return.” This year, we will explore the endless possibilities of what “Afrofuturism” could look like in 2022 and beyond.
Afro Nation is a brand new music festival, offering a lineup packed with talent from the worlds of Afrobeats, hip hop, R&B and dancehall
Afro Nation will bring together the best artists in afrobeats, hip hop, r&b, dancehall and bashment. Expect world-class programming of live performances and DJs.
#AfroNation is an all-inclusive music and arts festival meant to celebrate and eulogize African culture across various continents, not just Africa.
DIRECTION COLLECTION: OUT NOW!
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