As much as this pandemic is creating excruciating business moments for many fashion brands, there is no denying is it also producing a lot of innovative business ideas for those that don’t wish to be blown with the wind. It seems the midst of fewer events and fewer finances from fashion lovers may have impacted the business aspirations of Ghana’s well-known Christie Brown.
Christie Brown Launches ChristiexCB
The label recently announced its new ready-to-wear line dubbed ChristiexCB. According to the designer this new line will host ‘Pieces that are easy enough to integrate into your existing wardrobe but that also have just the right amount of quirk to put a spring in your step.’
A New Leaf
This somewhat insinuates the alternative for the renowned signature Christie Brown’s pieces. In a few clips of images and a video, we finally get to see a glimpse of resort fashion from the brand despite what was claimed by their previous collection as seen below.
In the only image published from the ChristiexCB new line, we see Ghanaian plus-size style influencer Hayet Rida posing in stunning silk wide pants and a cover-up with no couture or extensive details. Something that would have never been expected from the Christie Brown collection.
This hints the brand could take a directions somewhat in line with popular resort African fashion brands that have made an identity for themselves by pushing resort fashion and collection as covered below..
However, other pieces in the ChristiexCB show that the brand is not only going to be filled with resort-fashion but also other casual African print designs that would be less costly than the usual Christie Brown fashion such as that of the very popular True Fonds or Grass Fields, as displayed in the visuals below.
Acccording to Christie Brown In their own words…
“I have always wanted to have a line that speaks to the daily wardrobe needs of a woman on the go. Pieces that are easy enough to integrate into your existing wardrobe but that also have just the right amount of quirk to put a spring in your step…
The idea for #ChristiesxCB is to have a source for interesting African-inspired basics (but not so basic😉) that one can curate to create their own unique aesthetic. Style in your own unique language. An opportunity for self-expression like none other… but most importantly… a line that allows you to feel special no matter your budget!
I hope you are as excited as I am about @ChristiesxCB because I am a #ChristiesBelle at heart.”
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