Bôhten, an African-inspired and eco-friendly eyewear brand, announced today that it has received a strategic investment from Mizizi Africa Consumer Holdings (MACH). The funding will support Bôhten’s investments in design, production, distribution, and marketing on its way to becoming a global leader in the eyewear industry.
Bôhten was founded with a mission to provide designer quality prescription eyewear and sunglasses produced sustainably in Africa. The Company serves consumers primarily through their e-commerce platform and has retail relationships in North America, Europe and West Africa.
“Our vision for Bohten is to build a global heritage eyewear brand that shares Africa’s inspiration with the World. Our vision of change. The future for Bohten eyewear lies in building sustainable supply chains across Africa. Bohten continues to work towards the goal of manufacturing in Africa within the next 5 years.” said Bôhten CEO and Co-Founder Nana Boateng.
“We’ve gotten to know the Bohten team over the past 2 years and have been impressed by their vision, perseverance and commitment. We’re excited to join them on the journey to grow and scale the business,” said MACH’s Managing Partner, Daniel Boakye.
Marvin Kiragu, Managing Partner at MACH added: “We are thrilled to partner with Bôhten to continue building a world-class eyewear brand. We believe Bôhten’s brand, designs and product quality present a compelling offering to customers across the world. This transaction supports our goal of backing young, challenger brands to bring Africa’s inspiration, innovation, and culture to the world.”
Bôhten’s Design lead and Co-Founder Nana Kwadwo said “We are excited to expand our operations and explore new ways of enhancing products and services with the support of MACH. They are aligned with our long-term vision of growing Bôhten to become the first of its kind from the continent.”
Bôhten eyewear, headquartered in Toronto, Canada and Accra, Ghana, produces African-inspired and eco-friendly eyewear. Bôhten currently sells through their e-commerce platform and across over 50 independent eyewear retailers across North America, Europe, and West Africa.
Mizizi Africa Consumer Holdings (“MACH”) is a house of African-inspired lifestyle brands that serves consumers across the world. MACH provides patient, long-term capital, management support and a shared pool of resources to young, African-inspired challenger brands.
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