Bôhten, an African-inspired and eco-friendly eyewear brand, announced today that it has received a strategic investment from Mizizi Africa Consumer Holdings (MACH). The funding will support Bôhten’s investments in design, production, distribution, and marketing on its way to becoming a global leader in the eyewear industry.
Bôhten was founded with a mission to provide designer quality prescription eyewear and sunglasses produced sustainably in Africa. The Company serves consumers primarily through their e-commerce platform and has retail relationships in North America, Europe and West Africa.
“Our vision for Bohten is to build a global heritage eyewear brand that shares Africa’s inspiration with the World. Our vision of change. The future for Bohten eyewear lies in building sustainable supply chains across Africa. Bohten continues to work towards the goal of manufacturing in Africa within the next 5 years.” said Bôhten CEO and Co-Founder Nana Boateng.
“We’ve gotten to know the Bohten team over the past 2 years and have been impressed by their vision, perseverance and commitment. We’re excited to join them on the journey to grow and scale the business,” said MACH’s Managing Partner, Daniel Boakye.
Marvin Kiragu, Managing Partner at MACH added: “We are thrilled to partner with Bôhten to continue building a world-class eyewear brand. We believe Bôhten’s brand, designs and product quality present a compelling offering to customers across the world. This transaction supports our goal of backing young, challenger brands to bring Africa’s inspiration, innovation, and culture to the world.”
Bôhten’s Design lead and Co-Founder Nana Kwadwo said “We are excited to expand our operations and explore new ways of enhancing products and services with the support of MACH. They are aligned with our long-term vision of growing Bôhten to become the first of its kind from the continent.”
Bôhten eyewear, headquartered in Toronto, Canada and Accra, Ghana, produces African-inspired and eco-friendly eyewear. Bôhten currently sells through their e-commerce platform and across over 50 independent eyewear retailers across North America, Europe, and West Africa.
Mizizi Africa Consumer Holdings (“MACH”) is a house of African-inspired lifestyle brands that serves consumers across the world. MACH provides patient, long-term capital, management support and a shared pool of resources to young, African-inspired challenger brands.
UPCOMING TOP EVENTS!
Volta Fashion Week, Awards and Honors will be happening this year from 10th-12th February at the serene Holy Trinity Spa and Hotel in the Volta region Of Ghana. Having an array of spectacular designers from both Ghana and other parts of Africa showcasing. This year’s event is fused with a special massage package for VIP guests. Ticket cost ranges from 50 cedis for students, 100 cedis single, 150 cedis double, 1000 cedis VIP and 1500 cedis for VVIP.
The International Fashion Festival in Togo (FIMO 228) has established itself for nine years now as a benchmark fashion event that promotes the talents of designers from all over the world. Like every fashion event, FIMO 228 reflects the art in fashion and all the cultures of the countries represented by the designers present. Presently on the FIMO 228, creators, models, photographers, journalists, national and international media. But it does not stop there. Each year, FIMO228 is part of a logic of commitment to solving the problems of our society. Thus, the 10th edition of FIMO 228 has the social theme “Fashion is committed to protecting the environment” and the artistic theme “Féérie”. Now the dice for the 10th has been rolled;
All-African Leather Fair (AALF): the trade show organizing by The Ethiopian Leather Industries Association
(ELIA) from the first edition in 2008 up to 12th successfully. AALF brings together tanners, footwear and
other leather goods manufacturers, in addition of equipment and technology suppliers, chemical and
inputs suppliers, manpower training institutions, trade promotion organizations, etc from all over the
African companies and organizations are expected to constitute the largest attendance. The Fair is a
specialized one designed to promote the African leather industry and to enable it create an interface with
its partners within the continent and around the world. There is side events included occurring parallel
with the show Panel discussion, Fashion show, Fashion Zone, Leather Talent show.
Due to the Global market situation and the pandemic impact the leather sector in Ethiopia and Africa at
large heavily affected. It is expected that the upcoming AALF trade fair will play its role in motivating the
sector in market expansion, facilitating inter Africa business relation .Investment Attraction, Technology
transfer and etc… To motivate the sector The government starts school shoe and bag project under the
initiation the manufacturing sector “Let Ethiopia produce “ “ Ethiopia Tamret“ as the sector dependent
on inputs such as chemical, accessories and component supplier will be expected in wide participation.
Considering these AALF2023 will Have new components fashion show will be including some Africa
countries participations, Fashion Zone(where many designers will participating by showing the Fashion
trends) Talent show (leather products creativity, any innovation creativity in the sector ) in addition to this
Ethiopia Leather journal upgraded to Africa Leather journal (sector based studies ,research and potential facts for Africa will be published inspirational descriptive motto also included .
DIRECTION COLLECTION: OUT NOW!
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