Following six versatile collections since the label’s inception in 2011 is AfroMod’s latest collection ‘The Great Gatsby’ inspired by the of a Gatsby party in all its glamour and splendour set in the 1920’s, with a modern African twist.
“The 1920s was a time of great change in the world of fashion for women, with the introduction of new styles and perspectives. This era redefined womanhood and bridged the gap between wealthy and working class women,” Ami Yomekpe, architect and the Creative Director of Afromod Trends, explains.
“My vision with this collection is to showcase a glamourous African woman in luxurious Afro-fusion garments inspired by the Great Gatsby. With African inspired fabrics from Printex Limited as well as fur, feather, fringing and sequins in a nod to the era, this collection displays the silhouette of the feminine form with luxurious attention to detail. It is also a first for us in the sense of a truly luxury collection from a predominantly ready-to-wear brand.”
The collection comes only days after the label’s Mercedes Benz Fashion Week Cape Town showcase which was opened by Ghanaian top model Victoria Michaels and featured print fabric from Printex Limited, a Ghanaian textile company and headpieces by Cheerybridal, a budding Ghanaian millinery.
The South African debut, Ami believes, is a crucial milestone for the label and a great platform to introduce the brand to the South African market.
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