As much as FashionGHANA is dedicated to pushing the beauty and style of Ghana, there is no deny Nana Akufo-Addo has failed miserably in cleaning the streets of the country.
Despite what is heavily pushed in the youtube videos, from the clubs, to the high risings, to the citys, Ghana has a hygiene problem. In fact, Ghana is one of the few countries on the continent that has a RIVER OF TRASH in it’s capital city as seen below.
Nose Masks: The New Pollution Horror
And the nose masks are not making it any easier. According to France24, The Covid-19 crisis is leading to a new source of pollution as personal protective equipment (PPE), such as gloves and facemasks, makes its way into the world’s seas and oceans, a French environmental group has warned.
And it can only be worst in Ghana with our government’s limited efforts to clean the streets.
Models Get Innovative With Nose Masks
However, some beautiful models and photographers have decided to give some longevity towards the life of the dispostable nose masks, and that’s the swimwear trends it’s picking up. A fabulous and fashionable way to recycle your PPEs.
Recently two sets of creatives decided to give us beautiful swimwear designs with the disposable nose mask. The most recent was by Pen Photography as seen below.
Dezel Adds More Bust To The PPE Swimwear
However, a more eye-popping edit was by Dezel The Model who worked alongside @photogerard to their hot shots.
Benin Was First
Mind you despite how beautifully they rocked it, the concept is not new. In fact, it was originally executed by Benin based model Sara Yacoubou who had the internet heavily focused on her fight against COVID-19 last year May.
The original shots were taken by James Mawuna and can be seen in our article below from May 2020.
At first, this seemed like models taking an attempt at social media glamour, however with the increase in pollution by COVID PPEs and president Nana Akufo-Addo’s inability to clean up the streets, recycling nose masks to swimwear might just be a direction to look into.
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UPCOMING TOP EVENTS!
Hub of Africa Addis Fashion Week will highlight the growing talent of African designers and brands to the international market. It is committed to being a part of the growth of the industry in Ethiopia and the region by making Addis the HUB, encouraging designers, making links between buyers, manufacturers, and international media.
It will bring local and regional key industry individuals with seasoned international industry figures to discuss and share ideas and experiences on how to grow and develop the fashion and garment industry to compete in the global market.
FashionGHANA Honors & Awards are also known as #FGHA began in 2018 as a fixated awarding process in between Accra Fashion Week runway shows. The award was heavily appreciated in 2019 is had a whole day dedicated to the awards night during Accra Fashion Week. After skipping a year during the pandemic in 2020, the event returned in 2021 holding the biggest fashion awards during the year.
This edition will explore the frontiers where the growth of the sustainability movement in Africa is stunted, and entice more eco-friendly brands to shift their focus to the growing African population. Will feature spectacular collections and creative designs from different designers from Ghana and beyond who will light up the runway.
Will be the biggest combined dish of thrilling music and exciting fashion with this new opportunity that will be given to young aspiring designers.
Will feature an ALL STAR cast of crowd-pulling models, prominent politicians from the major parties (to exhibit national cohesion), and professional models.
Ghana’s leading fashion event Accra Fashion Week is scheduled for 7-11 December 2022 following their 5th-year celebration last year in 2021. Accra Fashion Week is a platform for African designers that can be compared to fashion weeks across the major capitals. It aims to fill the void which sees tremendous creativity and culture across the continent with the absence of an operating fashion infrastructure.
The epic event took place at Ghana Dubai in Accra, and saw models march down the steps from the Kwame Nkrumah Monument whilst being followed by a spotlight, before circulating the central fountains. Memories of the exciting night still give chills as guests revisit the experience on youtube.
However, rest assured that 2022 is going to be even more exciting with greater performances and an upgraded designer collection. FashionGHANA.com is sure to bring you the exclusives we did on www.FashionGHANA.com/TV. All last year’s shows are available to watch on youtube. Designer’s registration is ongoing on the AccraFashionWeek.org website.
DIRECTION COLLECTION: OUT NOW!
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