October is Breast Cancer Awareness month. It is the month when, globally, individuals and institutions come together, in unique ways, to raise awareness on the disease. It is the month when women worldwide are encouraged on early detection strategies and educated on facts, figures, the do’s and don’ts, as well as treatment options. This October, Christie Brown is thrilled to announce an exciting partnership with the Judith- Ellen Awuah-Darko foundation, an NGO committed to supporting underprivileged breast cancer patients, on The Live Pink Campaign.
At Christie Brown, we convey the spirit of Africa through clothing… Fine clothing. True to the essence of our brand, this October we celebrate and pay tribute to the resilience, strength, and the beauty of four Ghanaian women who are breast cancer survivors. Women who through many trials have demonstrated immense courage and fortitude, and today are blessed to be christened as survivors.
Throughout October we feature stories of strength and hope across our social media platforms by highlighting these four phenomenal women, Mrs. Judith- Ellen Awuah- Darko, Mrs Nana Yaa Monica Oppong, Mrs Salley Abbey and Mrs Agnes Afrakomado.
In further honour of these remarkable women, Christie Brown will launch an exclusive line of accessories which will directly support healthcare for breast cancer patients through the Judith- Ellen Awuah-Darko foundation. The line will feature gracefully designed limited edition button bibs with pink beads and wax print buttons; as well as the limited edition pink stencil bib, detailed with pink feathers and wax print buttons. Ten percent of proceeds from the sale of these accessories will be donated to the efforts of the foundation as we upraise and celebrate the strength and courage of breast cancer survivors throughout the world.
The limited edition pieces will be available at our flagship store in Accra from 13thOctober till the end of the month. Heartfelt appreciation to our supporters, Indira Echeruo photography, Quarets photography, Fashionista, Soaesthetic Make up company, House of Cramer and Kaya Energy Bar for their time and resources donated, into making this campaign a reality.
Visit our social media pages to learn more about this campaign-#cblivepink