Givenchy Who? See The African Fashion/Designer Featured In Beyonce’s Formation Video

by Nana Tamakloe
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The talk of the town (American’s towns that is) is Beyonce’s ‘Formation’ video. A video that turned the tables in the American society with no one expecting such a popular face like Bey will speak on or put together a video that reflects the harsh reality of African Americans in the USA.

 

The video is being talked about from all angles, from, chreography, locations, dipicted cultures, hair, #BlackLivesMatter, SuperBowl, Her kids, you name it. And as usual onething that will always be analysed and talked about is the fashion.

As far as fashion goes, those who know the song will know the lyric “I’m so wreckless when I rock my Givenchy Dress”. Maybe it didn’t reach her mind during the writing of the lyrics, but by the time it came to making the video, there definitely was space for African fashion.




Of the many scenes and settings that made the clip, Trace Magazine reports Loza Maleombho is the Ivorian designer that could be seen on Beyonce in very interesting setting at 3.17secs of the video https://www.youtube.com/watch?v=LrCHz1gwzTo.

For those that don’t know, Loza Maleombho is an Ivorian based designer, formally based in America who has a very quiry style of fashion. Some pieces can are questionable if they are made for public. One thing for sure is her outfits do stand out.

So it’s no surprising they were a perfect fit for Beyonce’s video as videos need to have outlandish clothes in order to look normal. With that said congrats to the designer and hope to see more of her work get out there.

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