Ghana Insights & Advice
Owning to the on-going popularity of e-commerce, this is the perfect time to establish your online business store. Considering how easy it is to establish your online existence in comparison with the struggles of opening a physical fashion store, we have created the blog just for all the aspiring entrepreneurs.
The first thing that you need to establish your online business in times like these where even the already well-established businesses are suffering, you need is positivity and strength. Of course, the world has not seen times like these and would hopefully not see such in the future. But the reality is that businesses are suffering. From big to small businesses, the revenue has stopped for most of them. Many of the businesses are holding to the last strand of hope just to get out of the pandemic storm safe and sound.
But like we said with strength and positivity you can surely achieve your goal. This is because you have not yet put your hard-earned money into a business and seeing on-going pandemic takes your efforts down the hill with lockdowns and restrictions. Instead, you have an idea and all the knowledge and experience of people around the globe to make your business future-proof.
Now that we have built a little bit of positivity in your mind. Here is the second most important thing you need to build your online fashion store:
The Internet. Yes, we are being obvious right here but that is not the actual point. By the internet, we mean a high-speed internet that can cater to all your business’s needs. Once you have decided to jump into the world of online business you just cannot stick to a slow internet connection. The slow internet connection will not only take all the efforts you put in your ‘yet to exist online store’ down the drain but will also kill the passion in you. So before you sacrifice your passion to slow internet providers make sure you have a high-speed internet like Medicom. Mediacom internet not only offers high-speed internet but its reliability and affordably make it just the best fit for your journey towards success.
Now that we know about the most obvious things one needs before having established e-commerce business, let us began with other steps:
Finding the Niche
Every business, no matter if it is digital or traditional, needs to know about their niche. And by niche, we don’t indicate knowing your business industry here, but what we mean is to know about your targeted audience. There are so many things that one can include in an online fashion store, but do you want to play your luck by doing everything and anything in the beginning? Of course not.
Instead of jumping to the bandwagon of doing everything at one time, start studying your audience. Know what your audience is looking for. Know what people in your city or even in your country are interested in buying.
Question Yourself
Apart from knowing about your audience, it is equally important to know where you are headed. To have self-satisfaction with your business here are some of the questionings that might help you:
- Ask yourself if starting an online fashion store was the thing you always wanted to do
- Ask yourself whether you want to bring a change with what you are starting
Asking such things from yourself will give you a head start on your business endeavors.
Buckle Up for Commitment
By stepping your foot into a fashion industry you sure should be ready to commit to the work coming in later. Right now, you are fully motivated and sorted upon how to shape your website to make it look as fashionable as online fashion store should be.
However, once you start making your ideas public, you will be flooded with necessary and sometimes unnecessary suggestions. This whole concept of people asking you to do things their way can become overwhelming and might even end up making you doubt your choices.
But instead of losing your patience to chaos all you need to do is prepare yourself to commit to how you wanted your store to look like.
And to achieve this sense of commitment towards your ideas, here are the following things you need to sort out:
- Plan a good business strategy.
- Deal with all the technical issues beforehand.
- Make sure you have a trustable partner with you to help you with your problems.
- Decide which of the products you want to put on display and sale.
- Make sure you know how to promote your business on social media platforms.
- Make sure you are responsive enough to reply to customers and potential customers’ queries.
Conclusion
Having an online business is not everyone’s cup of tea. However, it’s not even that difficult to start your career with. With a few questioning and a whole lot of confidence, you can achieve what you have dreamt about all along.
UPCOMING TOP EVENTS!
Volta Fashion Week, Awards and Honors will be happening this year from 10th-12th February at the serene Holy Trinity Spa and Hotel in the Volta region Of Ghana. Having an array of spectacular designers from both Ghana and other parts of Africa showcasing. This year’s event is fused with a special massage package for VIP guests. Ticket cost ranges from 50 cedis for students, 100 cedis single, 150 cedis double, 1000 cedis VIP and 1500 cedis for VVIP.
The International Fashion Festival in Togo (FIMO 228) has established itself for nine years now as a benchmark fashion event that promotes the talents of designers from all over the world. Like every fashion event, FIMO 228 reflects the art in fashion and all the cultures of the countries represented by the designers present. Presently on the FIMO 228, creators, models, photographers, journalists, national and international media. But it does not stop there. Each year, FIMO228 is part of a logic of commitment to solving the problems of our society. Thus, the 10th edition of FIMO 228 has the social theme “Fashion is committed to protecting the environment” and the artistic theme “Féérie”. Now the dice for the 10th has been rolled; 
All-African Leather Fair (AALF): the trade show organizing by The Ethiopian Leather Industries Association
(ELIA) from the first edition in 2008 up to 12th successfully. AALF brings together tanners, footwear and
other leather goods manufacturers, in addition of equipment and technology suppliers, chemical and
inputs suppliers, manpower training institutions, trade promotion organizations, etc from all over the
world.
African companies and organizations are expected to constitute the largest attendance. The Fair is a
specialized one designed to promote the African leather industry and to enable it create an interface with
its partners within the continent and around the world. There is side events included occurring parallel
with the show Panel discussion, Fashion show, Fashion Zone, Leather Talent show.
Due to the Global market situation and the pandemic impact the leather sector in Ethiopia and Africa at
large heavily affected. It is expected that the upcoming AALF trade fair will play its role in motivating the
sector in market expansion, facilitating inter Africa business relation .Investment Attraction, Technology
transfer and etc… To motivate the sector The government starts school shoe and bag project under the
initiation the manufacturing sector “Let Ethiopia produce “ “ Ethiopia Tamret“ as the sector dependent
on inputs such as chemical, accessories and component supplier will be expected in wide participation.
Considering these AALF2023 will Have new components fashion show will be including some Africa
countries participations, Fashion Zone(where many designers will participating by showing the Fashion
trends) Talent show (leather products creativity, any innovation creativity in the sector ) in addition to this
Ethiopia Leather journal upgraded to Africa Leather journal (sector based studies ,research and potential facts for Africa will be published inspirational descriptive motto also included .
DIRECTION COLLECTION: OUT NOW!
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