H&M, Hennes and Mauritz (Pty) Ltd. (H&M), the world’s second largest fashion chain set to open shop in South Africa in October this year.
In a statement the fashion house said that its first store will open at the V&A Waterfront in Cape Town.
The store will be approximately 4700 square meters, making it one of the largest in the world and the flagship store of South Africa, with 2 floors of fashion for everyone to dress their personal style.
“We are very happy to finally open our first store in South Africa and bring our future customers what H&M is known for the world over – fashion and quality at the best price in a sustainable way,” the statement said
H&M will open with the highly anticipated H&M Studio collection for women that fuses modern eclectic with a classic twist.
For men there are a variety of looks, from street inspired black & white, to a laid back authentic surf capsule and tailored pieces in sharp navy, black and white.