In the wake of an uprising against racism, it seems people around the world, even those that would once deny the racist reality upon us, are beginning to take action, or to use their voices for the right cause, to say the least.
This awakening began after the death of George Floyd, a 46-year-old black man, was killed in Minneapolis, Minnesota, during an arrest for allegedly using a counterfeit bill.
However, it is not only those that are opposed to the racism that are taking advantage of George Floyd’s death. In this uprising, we have seen many entities work to exploit the situation. Politicians, such as the democrats are using this as a reason to topple the Trump presidency despite the same activities taking place under the Obama Biden presidency, and so are a lot of businesses.
A lot of businesses also took the opportunity to donate to the George Floyd cause and some donated to the political organization Black Lives Matter such as Target, Home Depot, Walmart, and more. Although they did the good deed, a lot of them also took the opportunity to publicize their good deeds to for PR stunts. Some businesses changed their ways like the NFL allowing athletes to kneel, or Starbucks having the tellers wear black lives matter shirt, offering services that pandered to the plight of black people in America.
However, VOGUE magazine, a publication that has been well branded for being one of the most racist publications in the history of fashion, didn’t propose any donations, or such, but instead saw a business opportunity to exploit the death of George Floyd. As if their history of racism wasn’t bad enough, Vogue magazine executed the biggest PR stunt of which it gave birth to based on their own racial bias in the world of fashion.
Upon an apology executed by the editor of Vogue magazine penned a letter of apology for the lack of involvement of black staff members.
Without proposing any realistic changes, the magazine kicks off the supposed ‘Vogue Challenge’, as a result, to challenge the predominant whitewashed front covers that have dominated the magazine. Of which the odd person of color will prove how well they could rock a Vogue cover and challenge the narrative. Do you smell the scam?
This had 1000s of black admirers of the magazine join in the ‘fun’ by publishing themselves with an edited text of Vogue on their images as if they were on the cover of Vogue. From popular black models with 50,000 followers and more on social media to the average photographer and model with 5000 plus, all promoting the racist publication whilst believing that by doing so they are somewhat standing for something.
The irony that a racist publication, raising a challenge that exploits an uprising against a severe moment of racial hatred, by taking advantage of the race it has neglected for years through its racism is almost satire, and there is no doubt the laughter and celebration that occurred in their offices.
There was no prize for a winner, there was no offer to a selection of those who had the best fake Vogue covers, just a swarm of desperate and neglected black models getting their chance to feel the opportunities that has been denied them unlike their white counterparts.
The moral of the story is not everything George Floyd related cares about George Floyd or racism, some are just using it as business and political gain, like the Black Lives Matter organization.