Rule to success in Ghana is very simple, the most controversial is the most successful, and in the world of fashion that might be our very own Osebo, founder of Zara Shop Ghana. The man who started off as a laughing stock in Ghana and later in Nigeria for wearing mens skirts seems to be garnering an effective narrative on mensfashion.
Osebo who is also the father to popular celebrity, TV host and producer at GH1 rose to fame when he was spotted in skirts, then known as Nana Aba’s baby father. To celebrity blogs it was a way to shame the Nana Aba by ridiculing him (at that time a nobody in the world of entertainment). However, that ridicule turn into popularity, and that popularity is making some second guess if he has a stick.
According to him in a recent interview with Graphic Showbiz, a Ghanaian newspaper “I have four shops in Ghana and as we talk now people are rushing for the skirts and they are in high demand. Ever since I started wearing and showing them off on social media, the demand has gone up drastically and I intend importing more,” he revealed to Graphic Showbiz in an interview.
Osebo said his main motivation for dressing in an effeminate manner was to make the trend popular. “I am on a mission and that is what Ghanaians don’t know. Some Ghanaians have started copying my style and I know very soon the wearing of skirts will be all over Ghana,” he said.
Let’s be honest, we might trash the look on him but all it’s going to take is one admirable, fit, handsome fashionistas to turn it into an acceptable culture. It wasn’t long ago artist Mr Drew had Osebo style him for his concert.
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UPCOMING TOP EVENTS!
Hub of Africa Addis Fashion Week will highlight the growing talent of African designers and brands to the international market. It is committed to being a part of the growth of the industry in Ethiopia and the region by making Addis the HUB, encouraging designers, making links between buyers, manufacturers, and international media.
It will bring local and regional key industry individuals with seasoned international industry figures to discuss and share ideas and experiences on how to grow and develop the fashion and garment industry to compete in the global market.
FashionGHANA Honors & Awards are also known as #FGHA began in 2018 as a fixated awarding process in between Accra Fashion Week runway shows. The award was heavily appreciated in 2019 is had a whole day dedicated to the awards night during Accra Fashion Week. After skipping a year during the pandemic in 2020, the event returned in 2021 holding the biggest fashion awards during the year.
This edition will explore the frontiers where the growth of the sustainability movement in Africa is stunted, and entice more eco-friendly brands to shift their focus to the growing African population. Will feature spectacular collections and creative designs from different designers from Ghana and beyond who will light up the runway.
Will be the biggest combined dish of thrilling music and exciting fashion with this new opportunity that will be given to young aspiring designers.
Will feature an ALL STAR cast of crowd-pulling models, prominent politicians from the major parties (to exhibit national cohesion), and professional models.
Ghana’s leading fashion event Accra Fashion Week is scheduled for 7-11 December 2022 following their 5th-year celebration last year in 2021. Accra Fashion Week is a platform for African designers that can be compared to fashion weeks across the major capitals. It aims to fill the void which sees tremendous creativity and culture across the continent with the absence of an operating fashion infrastructure.
The epic event took place at Ghana Dubai in Accra, and saw models march down the steps from the Kwame Nkrumah Monument whilst being followed by a spotlight, before circulating the central fountains. Memories of the exciting night still give chills as guests revisit the experience on youtube.
However, rest assured that 2022 is going to be even more exciting with greater performances and an upgraded designer collection. FashionGHANA.com is sure to bring you the exclusives we did on www.FashionGHANA.com/TV. All last year’s shows are available to watch on youtube. Designer’s registration is ongoing on the AccraFashionWeek.org website.
DIRECTION COLLECTION: OUT NOW!
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