Imaatu’s Gorgeous “Adire Tuntun” Fall/Winter Collection Would Keep On The Edge Wanting For More

by Onyeka Ben
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The year wrapping up and giving way to the yuletide season is sure giving a lot of designers the inspiration they need to reach out to produce to meet their clients demand. Contemporary fashion brand Imaatu is one of such designers who have creatively fused the famous African material ADIRE , in releasing their Fall/Winter 2021 collection titled “Adire Tuntun”. 

Highlighting the indigo-dyed pattern, originated in Nigeria, which is the primary driver of the collection. “Adire Tuntún” which simply means “New Adire” births a dazzling array of ready to wear pieces and evening gowns, with striking emerald and shadowy patterns. A homage to the African culture and accentuating cross-cultural fashion, the designer named each piece after beautiful Nigerian names such as Amaka, Nkem, Arewa, Ijeom, Enitan, and more.


See the full look-book below

Photo Credits


Photography: @stefan_gergely

Model: @sp_sara.p

Makeup: @martin.dangev

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