There is no doubt Okyeame Kwame is a very talented artist and a versatile one as he is branded in Ghana for being. Recently he has also kicked off a new logo which he is heavily branding on his social media platforms, and in it stating ‘it’s OK’
The ok obviously derrived from his initials or the first two letters of his name. It speaks a very beautiful message and something that’s comforting to the soul in these dramatic times. However the question is ‘Is he going to go the celebrity clothing brand path?’. You know the path all celebrities attempted and either never got off the ground or failed miserably.
The only designer who survived the clothing brand for sometime was Sarkodie with Sark clothing, but I think it’s fair enough to say that is quite dead. Or atleast it was dead through out 2016, and if we don’t see anything in 2017 then we can agree it is.
Innitially at FashionGHANA.com we were more than supporting all celebrity attempts to set off a fashion line, but after a while, it just becomes obvious they are looking for an escape from their alternative jobs hoping that fashion is an easy way out until they learn their lessons. Let’s hope this might not be the case with Okyeame Kwame, and if he goes the fashion label route, we hope he enters into a decent partnership deal that is sustainable.
PS: We love the family pics.
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