Ghanaian-based fashion brand Jermaine Bleu presents its Fall/Winter 2022 collection right in the heart of Accra during the Spring and Summer periods. The season’s collection capture’s the essence of being Free and Alive. Working with our local artisans we’ve created prints inspired by ocean waves to depict fluidity, strength, calmness, and power. With Green, Teal, Beige, Blue, and Orange taking center stage in their A/W 22 collection the color scheme is reminiscent of several elements in nature. Bold hues, breezy silhouettes, intricate details, and cutouts set the tone for the sartorial mood the collection embodies.
According to the Designer
I’ve come to learn that the journey of self-discovery is a never-ending one, just like change it’s one of the few constants in life and this time around the journey brings me closer to the world around me. For as long as I can remember I’ve always been enamored by bodies of water. Along the coastlines of the Atlantic Ocean gazing out at the calmness and force the waves to carry, I feel a sense of freedom, one that grounds me, breathes life into me and carry’s the vastness of everything life can be.
To be free, full of life and to lean into the abundance life has to offer leaves me feeling hopeful again about the world around me, it reminds me that even in the midst of uncertainty freedom is still something we can give ourselves even if it’s being at one with nature for a little while- Jason Jermaine Asiedu.
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UPCOMING TOP EVENTS!
Volta Fashion Week, Awards and Honors will be happening this year from 10th-12th February at the serene Holy Trinity Spa and Hotel in the Volta region Of Ghana. Having an array of spectacular designers from both Ghana and other parts of Africa showcasing. This year’s event is fused with a special massage package for VIP guests. Ticket cost ranges from 50 cedis for students, 100 cedis single, 150 cedis double, 1000 cedis VIP and 1500 cedis for VVIP.
The International Fashion Festival in Togo (FIMO 228) has established itself for nine years now as a benchmark fashion event that promotes the talents of designers from all over the world. Like every fashion event, FIMO 228 reflects the art in fashion and all the cultures of the countries represented by the designers present. Presently on the FIMO 228, creators, models, photographers, journalists, national and international media. But it does not stop there. Each year, FIMO228 is part of a logic of commitment to solving the problems of our society. Thus, the 10th edition of FIMO 228 has the social theme “Fashion is committed to protecting the environment” and the artistic theme “Féérie”. Now the dice for the 10th has been rolled; 
All-African Leather Fair (AALF): the trade show organizing by The Ethiopian Leather Industries Association
(ELIA) from the first edition in 2008 up to 12th successfully. AALF brings together tanners, footwear and
other leather goods manufacturers, in addition of equipment and technology suppliers, chemical and
inputs suppliers, manpower training institutions, trade promotion organizations, etc from all over the
world.
African companies and organizations are expected to constitute the largest attendance. The Fair is a
specialized one designed to promote the African leather industry and to enable it create an interface with
its partners within the continent and around the world. There is side events included occurring parallel
with the show Panel discussion, Fashion show, Fashion Zone, Leather Talent show.
Due to the Global market situation and the pandemic impact the leather sector in Ethiopia and Africa at
large heavily affected. It is expected that the upcoming AALF trade fair will play its role in motivating the
sector in market expansion, facilitating inter Africa business relation .Investment Attraction, Technology
transfer and etc… To motivate the sector The government starts school shoe and bag project under the
initiation the manufacturing sector “Let Ethiopia produce “ “ Ethiopia Tamret“ as the sector dependent
on inputs such as chemical, accessories and component supplier will be expected in wide participation.
Considering these AALF2023 will Have new components fashion show will be including some Africa
countries participations, Fashion Zone(where many designers will participating by showing the Fashion
trends) Talent show (leather products creativity, any innovation creativity in the sector ) in addition to this
Ethiopia Leather journal upgraded to Africa Leather journal (sector based studies ,research and potential facts for Africa will be published inspirational descriptive motto also included .
DIRECTION COLLECTION: OUT NOW!
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