The second release in Jameson Irish Whiskey’s “More Than” series features the streetwear fashion designer and Free The Youth Co-Founder, Joey Lit, who has come a long way since his debut at Accra Fashion Week.
The “More Than” campaign showcases the creative arts industry in Ghana and champions real stories through a powerful and inspiring series of short films that depict courage, foster inclusivity and bring the creative community and everyday Ghanaian together.
In the short film, Jonathan Coffie popularly known as Joey Lit expresses the reasons for his sources of inspiration and recalls the role his Tema community plays in his creative expression.
Joey Aspires To Inspire
“Weekends came with dance battles, rap battles and drip battles. The elaborate colours, the grand styles, the creative vibes inspired me to showcase Ghanaian street-style with Free The Youth and move the local youth to express themselves freely through creativity and art,” shares Joey Lit who has been featured in media outlets including Vogue and has earned collaborations with international brands such as Daily Paper, Nike, Foot Locker EU, and Sony Music.
More From Whiskey
Other featured creatives in the series include Ghana-based Cameroonian singer/songwriter T’Neeya and Anthony Jefferson Hanson professionally known as Ashenso, a graffiti and tattoo artist. The short films will be released throughout February and March and will reflect the untold richness and complexity of Jameson.
UPCOMING TOP EVENTS!
Hub of Africa Addis Fashion Week will highlight the growing talent of African designers and brands to the international market. It is committed to being a part of the growth of the industry in Ethiopia and the region by making Addis the HUB, encouraging designers, making links between buyers, manufacturers, and international media.
It will bring local and regional key industry individuals with seasoned international industry figures to discuss and share ideas and experiences on how to grow and develop the fashion and garment industry to compete in the global market.
FashionGHANA Honors & Awards are also known as #FGHA began in 2018 as a fixated awarding process in between Accra Fashion Week runway shows. The award was heavily appreciated in 2019 is had a whole day dedicated to the awards night during Accra Fashion Week. After skipping a year during the pandemic in 2020, the event returned in 2021 holding the biggest fashion awards during the year.
This edition will explore the frontiers where the growth of the sustainability movement in Africa is stunted, and entice more eco-friendly brands to shift their focus to the growing African population. Will feature spectacular collections and creative designs from different designers from Ghana and beyond who will light up the runway.
Will be the biggest combined dish of thrilling music and exciting fashion with this new opportunity that will be given to young aspiring designers.
Will feature an ALL STAR cast of crowd-pulling models, prominent politicians from the major parties (to exhibit national cohesion), and professional models.
Ghana’s leading fashion event Accra Fashion Week is scheduled for 7-11 December 2022 following their 5th-year celebration last year in 2021. Accra Fashion Week is a platform for African designers that can be compared to fashion weeks across the major capitals. It aims to fill the void which sees tremendous creativity and culture across the continent with the absence of an operating fashion infrastructure.
The epic event took place at Ghana Dubai in Accra, and saw models march down the steps from the Kwame Nkrumah Monument whilst being followed by a spotlight, before circulating the central fountains. Memories of the exciting night still give chills as guests revisit the experience on youtube.
However, rest assured that 2022 is going to be even more exciting with greater performances and an upgraded designer collection. FashionGHANA.com is sure to bring you the exclusives we did on www.FashionGHANA.com/TV. All last year’s shows are available to watch on youtube. Designer’s registration is ongoing on the AccraFashionWeek.org website.
DIRECTION COLLECTION: OUT NOW!
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