Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail 511 Fashion consultant Diana Opoti completed her epic 100-day fashion campaign dubbed ‘100 Days of African Fashion’ last week. The journey which started on June 3 aimed to showcase and appreciate authentic fashion pieces from various African designers. The photo-diary campaign featured Opoti’s personal style; she wore different African fashion labels daily for 100 days. She bought the various designs from all over the continent within the last two years. Opoti posted the photos online via different social media platforms including Facebook, Instagram and Twitter. The postings included brief biographies of the designers behind the labels and accessories, a few shout-outs, and some description of how the outfit was put together; with all that branded in a very visual style, paying attention to the traction it could generate online. More Articles You Would Love “Stop Embarrassing Us (Ghanaians) On These Platforms” Fuse ODG Checks Michael Blackson For His ‘Drink Champs’ Comments This Week’s Beauty Look Inspos Are Everything Stunning, From The Perfect Eyebrows To Sexy Lip Colours “The campaign is of utmost importance to me in that I’m a big believer in African fashion. There’s much room for success if we saw it beyond what’s trending. Through this campaign I want consumers to appreciate the diversity of designers out there and prompt followers to purchase these African labels. But importantly, as I create demand for products, I want to challenge designers to have more ready-to-wear collections available,” said Opoti. Martini, world’s renown cocktail drink, partnered with Opoti in the campaign. “We would like to commend Diana for her efforts in promoting African designers, by using a unique concept that not only creates awareness of the various designs she is showcasing, but also empowers people to embrace and promote African Designs. The campaign is a platform that aligns with Martini’s role in promoting style and sophistication across the globe. Hence, we believe this partnership has the potential to become Kenya’s first ever successful Afro-fashion design campaign,” said George Cozac, Bacardi- Martini area manager East Africa. Apart from gaining an international audience, the campaign aimed to show the everyday consumer that designer brands are accessible to them. “The whole idea of this initiative is to show designer brands in an everyday setting, away from the runway and glamorous look books, to show how this can translate into a consumer’s wardrobe and for bodies curvier than models,”Opoti said. Opoti is an Outstanding Trend Communicator nominee at this year’s African Fashion Awards that is under African Fashion International, who own the Mercedes Benz Fashion Week Africa. Source: allAfrica.com 100 days of african fashionafrican fashiondiana opotifashion industrykenya Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail Ben I think fashion in Africa is about to explode and I am excited to be a part of it. Message me anytime. More For You VIDEO: Rihanna Promises Ayra Starr A Verse After Rick Ross Failed To Create... PICS: Top Influencer Krisline Stars in Fabulous ‘SISTERHOOD’ Images Featuring Sierra Leone Influencer... VIDEO: Watch Rihanna Take A Shot At Learning Congolese Language Lingala Hemadé Unveils ‘SWEET FAMILY’ Collection: A Nostalgic Blend Of Modernity And Vintage Elegance VIDEO: “Indians Used To Burn Their Hair Until They Realized Stupid African Women... VIDEOS: Dubai Loses Tourism Points as City Struck by Disastrous Floods! From Airport... Ugandan Designer Wyne Kirabo Unveils “ROOTS” Collection Featuring East African “Kikoy” Style Lauren Haute Couture Takes Formal Wear To The Next Level In Stunning New... Witness How Maakwah’s Elegant Showcase Stole The Spotlight At Accra Fashion Week 2023 PICS: Women’s Basket Ball Icon Angel Reese Serves Extra Glam In Her Backless... Leave a Comment Cancel ReplyYou must be logged in to post a comment. This site uses Akismet to reduce spam. Learn how your comment data is processed.