Dennis Nana Dwamena, better known as KiDi, is a Ghanaian high-life and afrobeats singer-songwriter. He is signed to Lynx Entertainment, MadeInENY, EMPIRE and is best known for his hit single ‘Ɔdɔ’. The remix features Nigerian superstars Mayorkun and Davido and has received massive airplay across Africa.
KiDi surprised his fans yesterday when he published a set of sultry images to entice his female followers of the star looking all sulky in heavily retouched images.
The surprise outdoors the Ghanaian musician’s new clothing brand ‘Spiritual’. A word he usually shouts out during his music. He captioned the images in an instagram slide with “Happy Sunday 🥶🥶🥶 Get the spiritual Merch at www.kidimerch.com”
Celebrity Brands Continue To Fail
With the closing down of FM by Fella Makafui, and disappearance of OK by Okyeame Kwame, and many more celebrities that have failed in the world of fashion, it seems KiDi isn’t taking any lessons from his celebrity peers most of whom have failed in the fashion business.
The problem with celebrities is most of them believe their Instagram followers will automatically translate into a successful clothing line, but they are yet to learn the reality of running a fashion business in Ghana.
KiDi Joins Salma Mumin
To date, Salma Mumin is the only celebrity with an operating clothing line and also the most recent (besides Elikem Kumordzie the tailor who began as a designer before becoming a celebrity).
However for the sake of supporting, if you are a big fan of the ‘Say Cheese’ hitmaker, you can begin supporting and wearing the spiritual merch by reaching it on the provided website in the caption at www.kidimerch.com.
Hopefully, KiDi might end up being a successful celebrity-owned brand.
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UPCOMING TOP EVENTS!
Hub of Africa Addis Fashion Week will highlight the growing talent of African designers and brands to the international market. It is committed to being a part of the growth of the industry in Ethiopia and the region by making Addis the HUB, encouraging designers, making links between buyers, manufacturers, and international media.
It will bring local and regional key industry individuals with seasoned international industry figures to discuss and share ideas and experiences on how to grow and develop the fashion and garment industry to compete in the global market.
FashionGHANA Honors & Awards are also known as #FGHA began in 2018 as a fixated awarding process in between Accra Fashion Week runway shows. The award was heavily appreciated in 2019 is had a whole day dedicated to the awards night during Accra Fashion Week. After skipping a year during the pandemic in 2020, the event returned in 2021 holding the biggest fashion awards during the year.
This edition will explore the frontiers where the growth of the sustainability movement in Africa is stunted, and entice more eco-friendly brands to shift their focus to the growing African population. Will feature spectacular collections and creative designs from different designers from Ghana and beyond who will light up the runway.
Will be the biggest combined dish of thrilling music and exciting fashion with this new opportunity that will be given to young aspiring designers.
Will feature an ALL STAR cast of crowd-pulling models, prominent politicians from the major parties (to exhibit national cohesion), and professional models.
Ghana’s leading fashion event Accra Fashion Week is scheduled for 7-11 December 2022 following their 5th-year celebration last year in 2021. Accra Fashion Week is a platform for African designers that can be compared to fashion weeks across the major capitals. It aims to fill the void which sees tremendous creativity and culture across the continent with the absence of an operating fashion infrastructure.
The epic event took place at Ghana Dubai in Accra, and saw models march down the steps from the Kwame Nkrumah Monument whilst being followed by a spotlight, before circulating the central fountains. Memories of the exciting night still give chills as guests revisit the experience on youtube.
However, rest assured that 2022 is going to be even more exciting with greater performances and an upgraded designer collection. FashionGHANA.com is sure to bring you the exclusives we did on www.FashionGHANA.com/TV. All last year’s shows are available to watch on youtube. Designer’s registration is ongoing on the AccraFashionWeek.org website.
DIRECTION COLLECTION: OUT NOW!
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