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Dennis Nana Dwamena, better known as KiDi, is a Ghanaian high-life and afrobeats singer-songwriter. He is signed to Lynx Entertainment, MadeInENY, EMPIRE and is best known for his hit single ‘Ɔdɔ’. The remix features Nigerian superstars Mayorkun and Davido and has received massive airplay across Africa.

KiDi surprised his fans yesterday when he published a set of sultry images to entice his female followers of the star looking all sulky in heavily retouched images.

The surprise outdoors the Ghanaian musician’s new clothing brand ‘Spiritual’. A word he usually shouts out during his music. He captioned the images in an instagram slide with “Happy Sunday 🥶🥶🥶 Get the spiritual Merch at www.kidimerch.com”

Celebrity Brands Continue To Fail

With the closing down of FM by Fella Makafui, and disappearance of OK by Okyeame Kwame, and many more celebrities that have failed in the world of fashion, it seems KiDi isn’t taking any lessons from his celebrity peers most of whom have failed in the fashion business.

Fella Makafui Frimpong Shuts Down Her FM By Fella Makafui Clothing Line

The problem with celebrities is most of them believe their Instagram followers will automatically translate into a successful clothing line, but they are yet to learn the reality of running a fashion business in Ghana.

KiDi Spiritual

KiDi Joins Salma Mumin

To date, Salma Mumin is the only celebrity with an operating clothing line and also the most recent (besides Elikem Kumordzie the tailor who began as a designer before becoming a celebrity).

PICS: Why Salma Mumin’s Fashion Brand ‘LURE’ Might Be The First Successful Ghanaian Celebrity Owned Brand

However for the sake of supporting, if you are a big fan of the ‘Say Cheese’ hitmaker, you can begin supporting and wearing the spiritual merch by reaching it on the provided website in the caption at www.kidimerch.com.

Hopefully, KiDi might end up being a successful celebrity-owned brand.

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