The captivating fusion of fashion and film was recently celebrated in the inaugural Mercedes-Benz Bokeh South Africa International Fashion Film Festival in Cape Town.
The initiative brought together the most talented artists, filmmakers, and designers in the industry and afforded them the opportunity to showcase their cinematic take on the extraordinary world of high-end fashion.
The Fashion Film is a genre pioneered by fashion’s greatest minds including Karl Lagerfeld, Bruce Webber, and David Simms, and garnered an unprecedented response from leading fashion houses and brands as the quintessential way to introduce collections to a global audience.
The festival included several designers showcasing their unique collections featured in the motion picture affording the audience to connect with the film on an emotional level, further personifying the brand.
The only East African fashion brand represented at the event was Kenyan label Lalesso. The fashion house impressed the audience with its exquisite designs.
Fashion One, the global, fashion-forward TV channel dedicated to fashion, entertainment, and lifestyle, was the festival’s official television partner. Known for creating engaging programs for international followers of fashion, the channel covered the Bokeh South Africa International Fashion Film Festival in its inimitable, innovative style.
“With a keen focus on the further development of local talents in both fashion and film, Fashion One is thrilled to bring creative ideas that represent Africa to our worldwide audience. Viewers are now able to enjoy the essence of African designs not just in runways but also through fashion films. Cape Town, as the creative hub of sub-Saharan Africa, was the perfect city to host a fashion film festival and showcase creativity within Africa and the region as well. Hence, we are looking forward to continuing our partnership with Bokeh Fashion Film Festival,” said Ashley Jordan, CEO of Fashion One at the event.
Besides indulging in beautiful Fashion Films, visitors had an opportunity to shop at pop-up stores from Cape Town Fashion Council designers. “The collaboration between film and fashion is a fantastic new platform for designers to showcase their collections. This is the new fashion week,” said Bryan Ramkilawan, Cape Town Fashion Council CEO.
The hugely successful event was a one-stop-shop for the latest in top South African fashion with designers like David Tlale, Gavin Rajah, Milq and Honey, Label Collections, Jo Carlin, Selfie, Spilt Milk Designs, CSquared, Lara Klawikowski, Shirt & Co, Jagadi Couture and Hannah Collection showcasing their works.