Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail 3.3K If You Like This Article Kindly Give Us A Share! Adidas still hasn’t figured out what to do with its $1.3 billion stock of unsold Yeezy sneakers after cutting ties with rapper Kanye West over anti-Semitic remarks last year. CEO Bjorn Gulden outlined the company’s costly dilemma during a call with analysts Wednesday — noting that the options available to Adidas, such as rebranding the sneakers or even literally burning the Yeezy inventory, all have major downsides. More Articles You Would Love #BIKINIBAE: Meet The African Beauty Goddess Elinda San Whose Natural Figure Is Heavily Worshipped Online See How Janet Jackson Rocked South African Fashion At The Billboard Music Awards “Depending on who you speak to, people will say you cannot destroy because it’s a sustainability issue, right? So, please don’t destroy.” “And then, those who are like, ‘Please don’t sell because you have a reputation issue,’” Gulden said during the earnings call. “That’s why we haven’t made a decision on it, because it’s a very complicated issue,” Gulden added. Adidas CEO Bjorn Gulden said the shoes probably shouldn’t be destroyed over “sustainability issues.”Getty Images The Yeezy imprint was one of the most profitable segments of Adidas’ business until last year when the brand hastily cut ties with West — who has legally changed his name to Ye — following a series of bizarre anti-Semitic tirades. The German sports apparel giant warned that it will take a whopping $527.5 million hit to its earnings this fiscal year if it does not sell its remaining Yeezy apparel. The messy breakup with West contributed to a dismal fourth-quarter result for Adidas, which posted a net loss of $540 million. Gulden said Adidas would face “a lot of reputational risks” if it tries to rebrand and sell the Yeezy merchandise. “The other side is to say we burn it or we do whatever it takes then to destroy it, and it disappears, then you have another issue,” he added. Other options available to Adidas include selling the Yeezy inventory “at cost” — meaning the brand wouldn’t profit on the products — selling them at a small margin and donating the proceeds to charity. “I think the goal that we have is to do what the probability is that it damages us the least and we do something good,” he added. “And that’s what we’re talking to many interested parties, people that have been hurt by this situation, and are discussing what they think is the best option.” Originally Reported by Pagesix.com Read More Like This On Outside Africa Celebrity Watch UPCOMING TOP EVENTS! VIEW ALL EVENTSAFRICAS BIGGEST FASHION WEEK IS HERE!Click Here To Submit stories Email: [email protected] or HashTag #FashionGHANA Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail FashionGHANA Admin FashionGHANA.com is a Fashion PR Company, Events planning & management team as well as Africa's leading Fashion Media House. Get Intouch with us and let's see how we can help you grow. info@FashionGHANAcom More For You “I’m Done Being Memed For Being In An Interracial Relationship” Bill Gates Daughter... VIDEO: See The Fashion Glamour and Excellence Spotted The Exclusive Men of the... VIDEO: Davido and Chioma Celebrate & Treat Their New Born Twins IN USA... PICS: Naomi Campbell Keeps Burna Boy Company At Boss’s Fashion Show Get A Load Of The Top 15 Afrobeats Jams As Jyzno & Lasmid... “We Created A Banger” Ghanaian Afrobeats Star Lasmid Pays Respect To Deceased Nigerian... VIDEO: “Show Me The Part Where I Said It” Burna Boy Responds To... Court Orders Halle Berry To Pay $8K Monthly In Child Support To Olivier... Rihanna and ASAP Rocky Welcome a Baby Boy RZA Fans Claim Burna Boy’s Latest Album Is “Not Afrobeats Enough” & Blast Him... Leave a Comment Cancel ReplyYou must be logged in to post a comment. This site uses Akismet to reduce spam. Learn how your comment data is processed.